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How to Build Income with Your Blog

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passion into bloggingAre you passionate in one topic and want to spread your passion to others? Do you want to make money from your passion?

You can do it simply by starting a blog.

Yes, blogging can help you to turn your passion into cash. Follow these tips carefully:

1.Take care of the basics

Setting up your blog for success is the first place. It needs to have professional design, look good on mobile devices, load fast, etc. – everything to represent your brand properly.

There are many steps to accomplishing this task, including finding a good theme, figuring out how to customize it (or finding a partner through joining one of these design communities), investing in a dedicated hosting package (or going with cloud hosting which is a better option), creating a brand identity, etc.

It takes time but this investment will definitely pay off going forward.

2. Share what you know

Sharing information is what blogging is all about. If you have something to share with the world, blogging is one of the best platforms for you to simply share what you know.

Remember that everyone is an expert at something. Some people may not know about what you’re sharing, and they may need that information. When you are blogging, simply tell people about your passion. You will be able to naturally attract readers with similar passion as you.

Content marketing only works as long as you love what you are writing about.

3. Write only what you’re deeply interested in

You should write about what you know, not about what you don’t know. Writing about something that you enjoy will add more power to your writing. If you write about something that you know, what you write will naturally become persuasive.

When you’re able to persuade people with your writing, you can easily make some cash from your writing. Remember that the key to cash in with your blog is persuasive writing. It can be obtained only if you write about what you’re deeply interested in.

4. Help your readers wholeheartedly

Aside from sharing information about your passion, blogging can become your channel to solve their problem. You can only make money with blogging if you’re able to help your readers to solve their problem.

After all, most products that are sold on the market are products that can help their buyers in some way. Help your readers wholeheartedly with your blog writing. Recommend products that you think can help your readers to solve their problem.

5. Install advertisements only if you’ve made your blog popular

Although you can change your passion into cash with blogging, most people are quickly switching their gears once they start to make some money with their blog. They will start cluttering their blogs with advertisements and lots of pop-ups. You should avoid doing this. You can monetize your blog through advertisements, but you can’t install those ads right away.

The best timing to start monetizing your blog through advertisements is when you’ve made your blog popular. What’s the measurement of popular blog? You can assume that your blog is popular enough when you see regular daily traffic of 1000 visitors or more.

Many bloggers choose not to use ads to monetize their sites and depend on donations. You can invite your readers to send you gift cards or cash gifts (through PayPal, for example) or encourage them to become your recurring sponsors. This method makes you independent of any third-party platforms which is pretty cool but you need to build a strong community of followers in order for it to work.

You can also extend your digital business by starting an ecommerce and dropshipping business based on the topic of your blog.

If you have additional channels that you are developing together with your blog (like social media). Here’s a solid guide on making money from Youtube.

6. Make yourself an expert

The last thing to make sure that you can cash in your passion with your blog is to make people notice that you’re an expert in your field. Through your passionate writing, you can make it.

People will regard you as an expert in blogging if you can solve their problem and share valuable information to them. Once you’ve build good reputation as an expert, it will become easier for you to make money with your blog. People will just start to call you and offer some gigs to you.

7. And finally, get consistent!

Consistency is key in making your blog a success. When preparing for a trip, or planning a vacation, always include your blog editorial as your high-priority. What’s going to happen with your blog while you are away? Think this through!

If you have a passion in any field, don’t suppress it. Start by creating a blog about the topic that you’re passionate about and follow the tips above. Within short amount of time, you will be able to turn your passion into cash with blogging.

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How to Turn Your Passion into Cash with Blogging

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Are you passionate in one topic and want to spread your passion to others? Do you want to make money from your passion?

You can do it simply by starting a blog. Yes, blogging can help you to turn your passion into cash. Furthermore, blogging is one of the best ways to stay productive even when you are bored!

Follow these tips carefully:

1. Share what you know

Sharing information is what blogging is all about. If you have something to share with the world, blogging is one of the best platforms for you to simply share what you know.

Remember that everyone is an expert at something. Some people may not know about what you’re sharing, and they may need that information. When you are blogging, simply tell people about your passion. You will be able to naturally attract readers with similar passion as you.

You can use this cool business name generator to find a cool domain for your site. It can help you find an affordable domain that will be easy to brand!

2. Write only what you’re deeply interested in

You should write about what you know, not about what you don’t know. Writing about something that you enjoy will add more power to your writing. If you write about something that you know, what you write will naturally become persuasive.

When you’re able to persuade people with your writing, you can easily make some cash from your writing. Remember that the key to cash in with your blog is persuasive writing. It can be obtained only if you write about what you’re deeply interested in.

Example: If you are a blogger who want to get hired, start a blog on how bloggers can get hired!

3. Help your readers wholeheartedly

Aside from sharing information about your passion, blogging can become your channel to solve their problem. You can only make money with blogging if you’re able to help your readers to solve their problem.

After all, most products that are sold on the market are products that can help their buyers in some way. Help your readers wholeheartedly with your blog writing. Recommend products that you think can help your readers to solve their problem.

Example: There are no boring niches as long as your content is helpful and creative

4. Install advertisements only if you’ve made your blog popular

Although you can change your passion into cash with blogging, most people are quickly switching their gears once they start to make some money with their blog. They will start cluttering their blogs with advertisements and lots of pop-ups. You should avoid doing this.

You can monetize your blog through advertisements, but you can’t install those ads right away. The best timing to start monetizing your blog through advertisements is when you’ve made your blog popular.

What’s the measurement of popular blog? You can assume that your blog is popular enough when you see regular daily traffic of 1000 visitors or more.

You can also monetize your site by selling your services. Here’s an easy way to set a client booking form to collect leads.

5. Make yourself an expert

The last thing to make sure that you can cash in your passion with your blog is to make people notice that you’re an expert in your field. Through your passionate writing, you can make it.

People will regard you as an expert in blogging if you can solve their problem and share valuable information to them. Once you’ve build good reputation as an expert, it will become easier for you to make money with your blog. People will just start to call you and offer some gigs to you.

If you have a passion in any field, don’t suppress it. Start by creating a blog about the topic that you’re passionate about and follow the tips above. Within short amount of time, you will be able to turn your passion into cash with blogging.

Featured image by LUM3N

How and Why To Host Webinars for Lead Generation

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Webinars have proven to be a powerful marketing strategy, therefore, hosting your own event will undoubtedly be a smart marketing strategy for your business or brand.

Now if you’re considering setting up your webinar, here are 9 ways it’ll help you attract new clients and grow your business.

Webinar marketing offers multiple marketing opportunities.

Webinars help develop trust and authority

Hosting a webinar doesn’t only let you showcase your products and services, but your expertise, skills, abilities and industry knowledge as well. And what about the human element?

Webinars allow you to put a real face to your business. Your audiences can identify with your face and become emotionally invested in your business.

Webinars are the most effective lead generation tools out there.

Hosting webinars create business relationships

“Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships.”

Ross Perot via bqotd.com

Think about it, how much do you think prospects can know you in a 30 second commercial? A little, right? Engaging your prospects via webinars lets your prospects to know you on a deeper level.

After all, people only do business with people, not companies. With a webinar, your attendees have the chance to know your person, admire you and trust you from the content you share.

Understand your audience more via interactive webinars

With the question and answer segment of an interactive webinar, you get to know your target audience, their challenges, expectations, and needs.

And with that, you are able to understand what motivates these audiences and create tailor-made products and services that match these needs.

Create brand awareness

Hosting webinars let you easily promote your business or brand – especially when you’re consistently feeding your audience with topnotch content and not simply handling it as another sales pitch presentation.

And when you also factor the nonexistent additional overhead, promoting your brand via webinars is incredibly cost-effective. With very little or no financial outlay, you can skyrocket the outreach of your nosiness.

Hosting webinars is affordable

Conventional seminars, meetings, and even conferences are no doubt expensive to set up. Interestingly, you can drastically reduce this high costs with webinars, especially with the wide variety of affordable webinar software solutions out there.

All that’s needed is a broadband connection, webcam, and microphone.

Webinars can be re-purposed

You might have only held your webinar – but that’s not the end of it. The content can be repurposed to offer the same value to those who couldn’t attend the webinar.

You can convert your presentation into an eBook or series of blog post. This lets you share your webinar content in other engaging ways.

Webinars can be recorded

When you re-purpose your content, your audience is able to relive your content and better understand your content as much as possible.

Webinars, unlike traditional conferences, are extremely easy and cost effective to record.

Increase your revenue via webinars

If you an audience base that’s big enough to monetize, you can simple set up a paid webinar event.

In so far your webinar is guaranteed to offer genuine value to your customers, your customers wouldn’t mind parting with a few bucks. And with a relatively unlimited capacity for attendees, you can easily generate an added revenue stream via webinars.

Webinars let you build up your list and generate quality leads

With the sign-up forms for your webinar, you can collect lead information such as email, addresses and job titles. Even better, the information and education that you offer in your webinar can be used to inform your audiences about your products and services – thereby creating a strategic sales lead in the process.

The benefits highlighted in this piece reflects the power of hosting your webinar. If you’re looking to boost your revenue, create cordial relationships with clients, minimize your costs and establish your credibility, then its time you begin to hold that webinar.

5 Ways to Better Do Webinar Lead Gen

  • Show the registrant numbers: social proof as a demonstration of the herd mentality is one thing that gets talked about a lot. “Join the 10,000 people who have registered for this webinar.” Really, sign me up. Now that’s how it works.
  • Urgency: tell people to hurry up. Setting up a maximum number of available “virtual seats” lets people be more inclined to sign up quickly because they don’t want to miss out. Indeed, nobody wants to be left out in something interesting.
  • Show what’s next: make sure that your website has a calendar showcasing your upcoming webinars. This can get sign ups in advance which you can then market to on the lead up to the main event.
  • Share free content: one exemplary way to convert your leads is to share valuable free materials. Practically, you can share eBooks with the people who have registered for your event. This way, you can facilitate easy conversion of your leads.
  • Follow up: after a successful event, send email to your attendees with a recording of the event. Also, include links to other closely related free content to the webinar they just watched. Trust me; they’ll love it.

QUESTION: What’s been your most significant challenge in hosting your own webinars? Do share with me. I’ll like to hear from you.

Featured image source: Pixabay

Five reasons you should still blog on your own site

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Let’s face it, you have a lot of options if you are interested in blogging.

Your pearls of wisdom can be shared on Medium, LinkedIn Pulse, Facebook Articles, or dozens of other places around the web.

It’s good to get exposure for your writing, to speak to new audiences, and to become a thought leader in your subject area. However, there are certain advantages to blogging on your own home site or domain rather than an external social network. Your website is your castle.

1. SEO

It should be obvious, but building up a deep resource of well-written articles on your own domain will help you get found by the search engines. No trickery or keyword stuffing needed, just quality content that is valuable to your readers over a long period of time.

2. Collect Email Addresses

Social networks can be a fickle bunch. In January of this year, Medium fired a third of its staff amid a strategy shift. It appears they aren’t going away for now, but there are no guarantees when you’re not paying for use of the platform. Collecting subscriber emails gives you insurance against the vagaries of social media pivoting.

3. Control the Experience

On Facebook and LinkedIn, all published articles march out like little soldiers, exactly the same format and presentation. You can inject images and text formatting, but you certainly can’t differentiate the structure or branding. On your own site, you can make your blog stand out from the crowd with great design as well as great content.

4. Cross Promote

Did you just write an e-book? Are you speaking at an upcoming conference? On your own site, you can pop in an ad or image to promote whatever you want, in context. On a social network, you might instead have an ad for one of your competitors pop up beside your article.

5. It’s Not Either/Or, It’s And

I’m not proposing that everyone withdraw into their website cocoons. The strategy I endorse is website-first, then promote and share out to the social networks that make sense. You can even republish your entire article on LinkedIn or elsewhere, as long as you include a link back to your original post (to make sure Google knows where it originated). Be sure you tailor your posts a bit for each social network, so it fits in. Don’t forget to promote your blog posts on Twitter, Instagram, and other social networks that don’t support long-form content, as long as your potential audience is there too.

Where are you blogging right now? Do you have a castle that will endure?

 

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Featured image: Johannes Plenio

Establishing Your Blog as a Leader

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Computer ViewThere are many ways for your business to stand out from all the rest.

That being the case, what have you been doing to take your brand to the next level? Specifically, how is your blog entering into this conversation?

While some businesses drop the ball when it comes to their blogs, many others take the ball and run with it.

For your brand to be exposed in front of as many eyes as possible, your blog needs to be a top priority in your daily initiatives.

So, are you ready to establish your blog as a leader? If so, how will you go about that process?

Outside Help Can Make the Difference

In order for your business blog to really gain traction on the Internet, you need to remember these tips:

  • Authority – Put the onus on establishing authority when it comes to your blog. In doing so, you lend more credibility to your site, not to mention your brand as a whole. That authority can be improved dramatically when you have an outside guest posting service helping you with not only writing your blog content, but also marketing it. When you turn to those with the experience in guest posting, you take the pressure off you and/or your staff to come up with killer content day after day. That guest service can also handle the marketing and social media needs your blog so dutifully requires, again, removing a burden from your shoulders;
  • Resonate – Today’s consumers have myriad of online sites they can turn to for information, so why should they visit your site? Give them a reason, in fact; give them multiple reasons to pay attention to your site, notably your blog. Your goal should be to serve as the go-to site when consumers need information and/or are considering shopping. For example, if you run a home improvement business, your blog should be chock-full of details regarding the latest trends in home renovations, what the typical costs are for the common home improvement projects, what time of the year might be best to do them (especially when it comes to outside projects), and how to go about hiring the best help if you are unable to do the project on your own. When that kind of information resonates with consumers, you are likely going to be the beneficiary, landing more business as a result;
  • SEO – You can’t get too far these days as a business owner without knowing something about search engine optimization. With SEO in your corner, you can better your chances of improving your search engine rankings, notably on Google. Just as with the writing of your blog, you may be a little green when it comes to knowing all the intricacies of how best to use SEO. If so, that is where a consultant can provide much needed assistance. He or she can help guide you in improving your current search engine ranking. Remember, while you’re not likely to go out of business with a low search engine ranking, the higher it is, the more eyes will find your business when searching for your respective products and/or services. In hiring the right SEO mind, look for not only someone with a mound of experience, but also someone willing to put you first. If they’re just using you to cash your checks, move on. The right SEO consultant will not only be beneficial to your blog, but he or she can assist you with your social media needs and so much more.

Sure, your sales and advertising/marketing initiatives typically get top billing, so your blog may be a bridesmaid so to speak.

What you want to do if you haven’t already, turn that bridesmaid into a bride.

Give your blog the love and care it needs in order for it to reward you.

Those rewards will typically come in the form of more website traffic, oftentimes translated into more revenue when all is said and done.

If you have not established your blog as a leader up to this point, change course and do that sooner rather than later.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas writes about business topics on the web.

Go Blogging and See the Results

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New Customers written in search bar on virtual screenDo you sometimes feel like your brand is not getting the attention it deserves and more importantly needs?

For some business owners, their websites can mean the difference between a healthy brand and one that is on life support. Whether your brand is doing well or not so well, are you looking to improve it? If the answer is yes, make sure you review your blogging efforts.

Given the fact that more and more consumers are going online to browse and ultimately buy products and services; having a strong website presence (including a relevant and informative blog) is more critical than ever. So, take some time to see how you can improve your blog or even how to start a blog today.

Blogs Matter More Than Ever

No matter what product or service you sell, blogging about your line of work is a great way to not only attract new customers, but also retain current ones.

With a solid blog on your website, you can:

  • Promote your brand – First and foremost, promoting your brand should always be a priority. A stellar blog on your website allows you to do just that and more. The blog can be an ambassador for your brand, introducing your products and/or services to millions of consumers. Make sure the information contained in your blog is relevant, timely, and provides a call to action without coming across as a sales pitch;
  • Be more socially active – Having a solid blog to work with allows you to be more social, meaning go to social media. Promoting your blog posts opens the door to consumers who may not be familiar with your brand. In turn, you are more likely to get inquiries about your brand when you are publicizing it on Facebook, Twitter, Google+ and even YouTube. Just like with your blog, you need to be active on social media, meaning share or tweet regularly in order to maximize your opportunities;
  • Engage with industry experts – While some companies decide to do all their blogging in-house, many others welcome guest bloggers. If you decide to work with guest bloggers, make sure they are a good match for your site’s blog. What kind of experience do they have in blogging? Are they an authority on the topics they speak of? Do they have a decent to solid social media following and will they promote their posts and your site? Yes, some guest posters will not be a good fit for your blog, but many others could be just what you are looking for;
  • Use it as a networking tool – In the event your business attends a number of trade shows and conferences during the year, your blog can be a topic of discussion. Along with promoting the respective event on your blog you will be attending, bring a laptop to the event and set the viewing page to your blog. As attendees visit your booth, it can make for a great conversation piece.

If you’re looking to improve your company’s blog or finally getting around to starting one, know that it can help your brand in so many ways.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas writes about marketing your business on the web.