There’s a behavioral phenomenon called “mirroring,” in which you subconsciously mimic your conversation partner’s body language, establishing rapport and making them feel more at ease. He leans … [Read more...]
Heart Stories Sought For The Go For Heart Program
By Jayme Soulati When world news becomes so negative it pushes away positive vibe, it’s time to put a little heart in our marketing stories. That’s why my pal and cohost John Gregory Olson and I have … [Read more...]
Is Multi-Channel Marketing the Right Call?
Are you using multi-channel marketing to promote your brand? When it comes to business success, getting the right message in front of the right people is the name of the game. Multi-channel marketing … [Read more...]
Is Your Association Providing the Personal Touch?
Personalization is the key to many marketing campaigns today, especially if you’re newer to the business scene and looking to make inroads. For organizations that don’t offer a product, they may not … [Read more...]
Give Your Mobile Subscribers What They Desire
Much of what consumers do electronically these days is done on their mobile devices. People have grown accustomed to the ease and convenience of communicating and getting information without having to … [Read more...]
Know the Merits of Guest Posting
What takes up the majority of your time running a business? Some business owners will point out the task of keeping customers happy. Others will note overseeing employees takes up a fair amount of … [Read more...]
Put Some Bounce Into Your SMS Marketing Plans
Your club or other form of entertainment establishment is alive with nightlife. Excitement and energy pulse through the space and the air is fused with electricity. You want your marketing efforts to … [Read more...]
Make Content Marketing a Leading Strategy
Content marketing has been around for hundreds of years, but only recently has it been getting a lot of attention. Essentially, content marketing is the process of advertising without advertising. … [Read more...]
Are You Up for a Content Audit?
Your website is the front door to your virtual store. The content you offer on your site is akin to the fixtures, services and products that you would have in a brick and mortar store. Just as you … [Read more...]
Loyal Customers Often Means More Revenue
By John McMalcolm While it is important to attract new customers, you should also try your best to keep your existing customers loyal. Customer retention plays a vital role in your ability to maintain … [Read more...]