Michael A. Stelzner, Guest Writer
Looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer?
Consider the five reasons why white papers could dramatically increase your writing revenue:
1. Demand exceeds supply: There are not enough writers who know how to write white papers. Businesses are aggressively looking to write more white papers. Master the art and count your dollars.
2. You can charge more for a white paper: White papers help businesses generate leads and close sales; thus, they are directly tied to revenue. For many businesses, only one or two sales from a white paper return the investment.
3. Businesses pay top dollar for white papers: Word for word, nothing beats a white paper. A good white paper writer charges between $3,000 and $10,000 for a 10-page white paper. This is the most lucrative writing business out there.
4. White papers can be multi-purposed: A well-written white paper can be converted into a contributed article or used as content on a website. This adds more value to a white paper project.
5. Many businesses need multiple white papers: Prove yourself with an excellent white paper and your client will want others. This can generate a consistent pipeline of work.
Your action: Develop your white paper writing skills with the groundbreaking new book, Writing White Papers: How to Capture Readers and Keep Them Engaged.
Hello Michael,
I’m not sure I see how white papers would fit into my website. But you’ve made me really interested in trying this medium.
I just need to think of an audience.
I’ve cracked. If someone doesn’t stop me, I’ll buy your book by the end of the day.
(help. me.)
Hi Katiebird;
Write a white paper on what you are an expert on (health, weight control, …).
The book will help you ask the key questions for determining the audience.
If you click on the link in the article, you can sample taste a chapter. I think you will say its “good eating!”
Mike
Thanks, Michael.
It’s nice to have an expert on call. 🙂
(tapping my toes until I can get home and read the chapter)
Katie,
You are such fun!
I just wish I was half a fun (in real life) as I sound here!
(clearing throat) Seriously, I am looking forward to getting home and reading that chapter.
This has been the busiest week (and it’s getting busier) here at work and there’s no time for fun these days. (and lunch-time is over almost before it began)
PS – I LOVE that photo of you under the “Liz Talks About” header. 🙂
Katie,
That’s not me. That’s Christine Kane’s album cover. Isn’t she just gorgeous?
(shhh) No one has to know that!
Yes, as Paris Hilton would say, “She’s Hot”
And she DOES look a lot like you!
Well, no one HAS seen us in the same room together . . . 🙂