Killer Visual Strategies, by Amy Balliett, is a rapid fire compendium of design and marketing advances, taking the reader all the way from cave paintings to Snaps. The structure of the book includes … [Read more...]
Create a Viral Buzz ââ¬â With White Papers
Michael A. Stelzner, Guest Writer Trying to get everyone to beat your drum? Love the sound of others singing your praise? Word of mouth still reigns. A good white paper is like the Energizer … [Read more...]
Luring Prospects With White Papers
Michael A. Stelzner, Guest Writer Looking to drum up new business? Need to generate some leads? Finding new business is hard work! If you want to persuade, white papers are the hot new marketing … [Read more...]
The Persuasive Power of White Papers
Michael A. Stelzner, Guest Writer Information overload. Filters. Time constraints. Limited patience. Marketing excess makes the task of influencing a chore! Getting an audience with someone … [Read more...]
Finding Your Frequency in Business and in Life
I’d known him for 7 years when, in 1995, I hired him as my “partner-in crime,” and my intellectual sounding board. Officially he was a consultant on an internaltional venture. That week he’d … [Read more...]
Five Reasons to Start Writing White Papers NOW
Michael A. Stelzner, Guest Writer By now you have heard that the hot new trend in writing is white papers. These are short documents that help people make decisions. Think informative article … [Read more...]
Five Reasons Writers Make More $ Writing White Papers
Michael A. Stelzner, Guest Writer Looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer? Consider the five reasons why white papers … [Read more...]
18.5 Getting Free of Success Mythology
The Secret of a Lifetime Are we at the end of the week already? In this five-day series, we’re talking with Barry Moltz about five key facets of his book, Bounce!: Failure, Resiliency, and … [Read more...]
How Many Words Does It Take to Make a Book?
Bookcraft 2.0 SERIES An Average Book . . . As an introduction to Bookcraft 2.0, I wrote Write a Book? Assemble the One in Your Archives! In the comments, Chris showed serious interest in finding out … [Read more...]
Leaders, Tunnels, and Vision
Leaders and Tunnel Vision When your thinking is stuck in a tunnel, it’s the leader in you that finds a way out. Seeing the tunnel and the light at the end of it is what leaders recognize as … [Read more...]
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