A Guest Post by
Rosemary O’Neill
If youâre a small business or a consultant, Fortune 500 clients are a rush. Impressive logos can adorn your sidebar, you can impress your grandma with how successful you are, and credibility is yours. However, itâs very important to treat every customer as if they are your âmarqueeâ client.
And hereâs a secret:
The small fry customers arenât used to being treated like a VIP, so they are easier to delight.
Here are a few more reasons why the small fish deserve TLC:
- Small fry grow up to be big – that lower-tier administrator youâre dealing with may get a promotion or move to another company and suddenly be the decision-maker.
- The neighbor effect – the woman who runs that small business could refer you to her neighbor, who is VP of Something Important at a Fortune 500.
- Large quantities of small fry make a steady revenue stream – if youâre reliant on the good graces of a few big companies for your revenue, youâre in a precarious position.
- Smaller organizations can be easier to deal with – itâs much easier to get access to the decision-maker at a smaller organization.
Never burn bridges – if you try every day to delight everyone who comes in contact with your business, including the ânobodiesâ with no money to spend, you are building goodwill equity that comes back to you when you least expect it.
If you pay close attention, your individual small fry will build into a net-bursting haul.
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Author’s Bio: Rosemary OâNeill is an insightful spirit who works for social strata — a top ten company to work on the Internet. Check out their blog. You can find her on Twitter as @rhogroupee
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