The psychology of colors and design plays a powerful role in shaping how customers perceive brands, make decisions, and ultimately decide whether or not to buy. In today’s highly competitive … [Read more...]
Customers Who Care: Four Ideas for Inspiring Loyalty
by Anita Brady Quality and Service Some rookie business owners seem to think that they can swing open their doors and the world will step inside. Others recognize the importance of marketing, … [Read more...]
How to Manage Your Business Reputation After the Google Penguin Update
by Steve Albright Online Reputation Management in the Penguin Update Aftermath Whether you have an online or offline small business Googleâs latest algorithm update, innocuously named Penguin, … [Read more...]
How To Socially Date Customers.
A Post by Matt Krautstrunk We all know how important customer service is to your long term success as a business. You probably donât need a briefing on that, so Iâll spare you the lecture on why … [Read more...]
You Might Be the Problem If…
By James Ellis Sales sluggish? Traffic down? Conversion rates dipping? Boss seeming a little gruff with you lately? Fewer smiling customers? More customer comments than you’d like? They all have a … [Read more...]
How to Build Interest (Part 2 in a Series): Honesty
By James Ellis (This is Part 2; you can find Part One here.) I recently flew to NYC (in a plane) and I was reminded of how bad air travel is. I used to be a full-time business traveler. I know plenty … [Read more...]
4 Reasons Why You Should Conduct a QBR (and How to Do It)
By Kayla Matthews A quarterly business review (QBR) is a chance to formally touch base with your customers. It’s not essential to do one for every customer, but you should consider QBRs crucial for … [Read more...]
Havenât You Got Smaller Fish to Fry?
A Guest Post by Rosemary O’Neill If youâre a small business or a consultant, Fortune 500 clients are a rush. Impressive logos can adorn your sidebar, you can impress your grandma with how … [Read more...]
Reaching the Offline Customer: Do You Promote Your Blog Offline?
by Scott McIntyre Last week, I shared with you my thoughts on how the nature of your online business will influence any decisions you make as to whether you might consider targeting offline … [Read more...]
Attracting the Offline Customer: Why Do You Promote Your Blog Offline?
by Scott McIntyre Last week, I suggested a few practical methods and communication channels that you might use to promote your blog offline. I was pleased to read in your comments that many of you … [Read more...]
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