Michael A. Stelzner, Guest Writer
Looking to drum up new business? Need to generate some leads?
Finding new business is hard work!
If you want to persuade, white papers are the hot new marketing trend.
Different than the brochure or ad, the white paper is used to plant seeds among prospects early in the buying cycle (think first-time home buyer finds helpful resource guide).
Research by KnowledgeStorm shows that white papers are the most effective form of lead generation ââ¬â even better than free trials and webinars!
If well written, the white paper provides valuable information to prospects who are searching for guidance. That information has magnetic value to the right readers, creating a steady stream of opportunity.
By giving away some important insight, you establish trust with readers. Trust is the first step toward building a relationship, and ultimately asking for the sale.
This article is the third in a five-part series on the advantages of white papers. The next article will examine how white papers can persuade others.
Your action: Learn the art of writing white papers that generate quality leads by picking up a copy of the new book, Writing White Papers: How to Capture Readers and Keep Them Engaged.
—Michael A. Stelzner