I recently had the opportunity to review a book for entrepreneurs that had some great advice, a list of seven priorities for the critical first year of business. The more I thought about this list, the more important that it seemed to me. So I have decided to create a series of posts elaborating on this theme. While “Young Guns“, by Robert Tuchman, is targeted to a just-out-of-college-and-wondering-what-to-do market, I believe that these priorities apply to anyone starting a new venture.
Talk to absolutely everyone about what you do.
During the first year, you must be the mouthpiece for your business. Talking to people about your business at parties, at family gatherings, at outings like sporting events should become second nature. Consider every person who crosses your path a sales opportunity, even if he or she might not ever be the end customer. In addition to continual word-of-mouth marketing, pick up the phone and call reporters to let them know what you are doing.
This strategy of always talking about your business is essential. Blog about it. Tweet about it. Leave comments on other people’s blogs to show your knowledge and credibility.
I also like Tuchman’s advice about reaching out to reporters. In fact, Free Press Release.com has a service that allows you to publicize your business and Peter Shankman has a pretty cool service called Help a Reporter Out that allows you to answer questions or provide interviews to journalists looking for help with stories. [Ed. Note: I do this all the time, it is fantastic]
Do you have any other suggestions for getting the word out about your business? Share them in the comments.
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