Amber Naslund shares some very valuable information:
Be courageous. Pick up the phone, or fire up the email, and ask for 15 minutes of time from the people that can help move social media forward in your organization (or at least reduce some of the friction around it). That means the marketing folks, the customer service folks, finance, HR, PR, product management, QA, sales. Yes, that includes the people you’ve never talked to before, and the ones that aren’t in your “box”.
Ask them one or two questions that can help you form a business case for social media. Your goal is to align social’s capabilities with the problems your organization needs or wants to solve for their own business. Note that the questions below aren’t all specific to social media; they’re attempting to uncover some of the underlying culture, brand, and operational issues that social media could help address. Remember, we’re talking culture change as well as operational change. You need to be the one to translate.
1. What do we do and why, in your words (not a vision statement)? On what could we, as a business, spend more time, energy, and focus?
2. Are you passionate about your role? If so, why? If not, what would help you be?
3. What goals do you have for your role this year? How do you hope to impact the success of your department? The company?
4. How would you describe the culture of our organization?
5. How do you use the internet in your work life? In your personal life? Where are the overlaps?
6. How do you believe your team uses the internet for their work? Have you heard ideas or feedback for ways they’d like to use it more or differently to do their jobs better?
7. Where do you turn when seeking resources or information about your role? Our company? Our industry?
Read them all!