Successful Blog

Here is a good place for a call to action.

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

Service with a Smile

July 20, 2006 by Liz

It Was Fun to Buy There

Customer Think Logo

I stopped the bookstore at O’Hare. I figured some business books were in order. I thought they might help spur some ideas for the project I was traveling to work for. I picked out a few and went to the counter. There I was greeted by a smiling young man.

He noticed I was eyeing the books on the counter.

“Still looking?” he said still smiling.

“Nah, I have to save some books to buy on way back,” I smiled too.

“Because you bought more than 3 books, I get to give you this fabulous and useful tote bag. Would you like me to put these fabulous books inside this fabulous and useful totebag?”

“No, I think I’ll put the books in my carryon.” I partially opened my bag and stuffed the books in as best I could, but one book and the tote wouldn’t cooperate. The man behind the counter enjoyed watching my book packing adventure.

“Looks like you’ll be putting the totebag inside your other totebag.” he said.

“Yep, I’ll be totally toting, the totebags. There! That works. See you on the way back.”

“I hope so.”

What Customers Want

That young man made my morning. He turned a chain bookstore into a conversation with a friend. It wasn’t about how much I was spending. I about the experience. The brand was the young man’s great disposition. He’s a guy who likes his customers.

He does things I value.

  • He talked to me as an intelligent person worth knowing.
  • He made the experience pleasant — fun.
  • He left me with a story to tell.

You can bet that I’ll be back in that book store. I need to tell him how great the books are.

Have you had a great customer experience lately?

–ME “Liz” Strauss

Related articles
Airplanes, Airports, and Ideas
Don’t Read Your PR, Read Your Marketing Copy
Feeling a Customer’s First Response
See the Customer Think series on the SUCCESSFUL SERIES page.

Print Friendly, PDF & Email

Filed Under: Successful Blog Tagged With: bc, Customer Think, customer-relationships, personal-branding

Recently Updated Posts

Top 5 Email Holiday Prep Tips – Don’t Forget the Basics

6 Keys to Managing Your Remote Workforce

passion into blogging

How to Build Income with Your Blog

Face Identification a Security Risk?

market business

Five Ideas To Market Your Small Business

9 Reasons To Use WordPress



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2023 ME Strauss & GeniusShared