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Service with a Smile

July 20, 2006 by Liz 2 Comments

It Was Fun to Buy There

Customer Think Logo

I stopped the bookstore at O’Hare. I figured some business books were in order. I thought they might help spur some ideas for the project I was traveling to work for. I picked out a few and went to the counter. There I was greeted by a smiling young man.

He noticed I was eyeing the books on the counter.

“Still looking?” he said still smiling.

“Nah, I have to save some books to buy on way back,” I smiled too.

“Because you bought more than 3 books, I get to give you this fabulous and useful tote bag. Would you like me to put these fabulous books inside this fabulous and useful totebag?”

“No, I think I’ll put the books in my carryon.” I partially opened my bag and stuffed the books in as best I could, but one book and the tote wouldn’t cooperate. The man behind the counter enjoyed watching my book packing adventure.

“Looks like you’ll be putting the totebag inside your other totebag.” he said.

“Yep, I’ll be totally toting, the totebags. There! That works. See you on the way back.”

“I hope so.”

What Customers Want

That young man made my morning. He turned a chain bookstore into a conversation with a friend. It wasn’t about how much I was spending. I about the experience. The brand was the young man’s great disposition. He’s a guy who likes his customers.

He does things I value.

  • He talked to me as an intelligent person worth knowing.
  • He made the experience pleasant — fun.
  • He left me with a story to tell.

You can bet that I’ll be back in that book store. I need to tell him how great the books are.

Have you had a great customer experience lately?

–ME “Liz” Strauss

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See the Customer Think series on the SUCCESSFUL SERIES page.

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Filed Under: Successful Blog Tagged With: bc, Customer Think, customer-relationships, personal-branding

Comments

  1. Cas says

    July 20, 2006 at 12:28 PM

    This amused me Liz, because this is my job – I’ve just spent the last couple of weeks sorting customer care awareness training for the employees of our organisation.

    We actually had really good service from the conference porter at the venue we used for the training. He had a great smile, anticipated our needs wonderfully, and on the second day supplied us with extra water and glasses (we’re in a heat wave at the moment) without being asked. It was, as you said, little things, but he really made life easier for me organising it all.

    Reply
  2. ME Strauss says

    July 20, 2006 at 4:23 PM

    Hi Cas,
    Greet to see you!
    I had no idea that’s what you do. Glad to hear you’re making your employees aware of the value of a smile and a personality.

    I like yours especially. 🙂

    Reply

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