A Weekly Series by Teresa Morrow
Iâm Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors and writers by managing their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘Get Out of the Way’. and ‘Six Pixels of Separation’ by Mitch Joel. The books I discuss will cover topics such as social media (Facebook and Twitter), organization, career building, networking, writing, self development and inspiration.
Get Out of the Way by John Levy
“John Levy’s book is an essential read for managers of product development and innovation. John offers practical guidelines managers can use and signs they should watch out for to help them improve results of their teams. His book is a valuable resource for creating a highly effective product development organization.” Jan Richards, J. G. Richards Consulting
In the forward, Marks S. Williams shares, “In his book ‘Get Out of the Way!’ John Levy gives managers the tools to solve the unique problems of innovation: unpredictable customers; challenging technology; bright, opinionated people; and corporate environments that can be capricious. With all the buzzwords that attend the term “innovation,” the work fundamentally comes down to how people work together to make technology work for people. This is learnable, teachable, and trainable. But it is not easy. ‘Get Out of the Way!’ extends specific actions you can take to increase your odds of success.
About the Author:
John Levy is a management consultant who helps product development and IT organizations get consistent, predictable, and innovative results.
John has over thirty years of experience in the computer and software industry, including engineering management positions with Quantum, Apple Computer, Tandem Computers, and Digital Equipment. He earned a PhD in Computer Science from Stanford University and holds engineering degrees from Cornell and Caltech.
This blog post is part of a virtual book tour done by Key Business Partners and I have received a complimentary copy of ‘Get Out of the Way ‘ by the author.
Six Pixels of Separation by Mitch Joel
Now I would like to highlight a book on my “review” reading list–Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone..
Want to know more? Read here–
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularityâand credibilityâwith consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing, new media and personal branding. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40 (recognizing individuals who have achieved a significant amount of success but have not yet reached the age of 40).
*courtesy of Amazon
You can purchase a copy of ‘Six Pixels of Separation’ on Amazon
I truly hope you will check out these books and please comment and let me know your thoughts on them.