How to Blog Series
Once upon a time in the real world, I started a blog. . . .
I thought it was going to be a writer’s project. I’ve been wrong before, plenty of times, but I don’t think I was ever quite so spectacularly off. I thought a blog would offer me a place to practice my writing and maybe allow me a chance to offer a thought. I thought a blog was a flat surface for communication. That’s not what I found.
I found the secret to a successful blog is more, and more touching than that.
Readers come for the information in a blog post. There’s no question of that. Readers read what writers write and writers write to teach, inform, entertain, mystify, motivate, and inspire. Every word we write, every idea we construct to share, moves from our minds to others on a fine silver thread of digital thought.
Still the thoughts alone would be sad and lonely without a heart to back them up.
It’s the heart and the passion that fuel the words, make the magnetic. It’s the heart that plays the beat that resonates to bring readers back. Even when our hearts find themselves in distant places, we still recognize our humanity and our relatedness. When we write with our heads and hearts together, people notice.
Heads engaged, hearts beating, a blog has power.
A truly successful and outstanding blog also has meaning. Somehow, in some way to each individual, a successful and outstanding blog makes a difference by adding something of value to being one who visits. You might call that spirit. You might call that direction or focus. I call that soul.
The soul of a blog is carried by the person who writes it and the folks who come to read it too.
That’s what I found, a successful and outstanding blog is head, heart, and soul. It’s all of what makes us human and worth paying attention to. Bring it who you are and the folks you meet will help you become more.
I know. It happened to me. It happens again every day.
Thank you to everyone who has made this our successful blog.