Our lives are increasingly impacted by fast-moving technology: In fact it’s moving so fast that it is starting to feel like a sci-fi movie: Smart assistants doing searching and buying on the consumer’s behalf, intelligent customer support bots driving the consumers’ shopping decisions, smart applications predicting your competitive edge in the next few years…
The Internet of Things (IoT) growth is astounding: 20.4 billion IoT devices are expected to be purchased and used by 2020, according to analyst firm Gartner (source).
There’s no denying the fact that the new technology is changing the private information perception. Consumers tend to be willing to compromise on privacy for the sake of convenience.
Is your site prepared for increasing security and privacy concerns?
Here’s why you need to make security your #1 marketing priority:
Every 10 Seconds Someone Becomes a Victim of Identity Theft or Fraud
This number comes from Aura, an innovative digital threat protection platform that unites privacy, identity, and security products enabling customers to manage disparate cybersecurity needs.
Take a moment for this to sink in.
Count to 10: This is how much it takes for a new person to suffer identity fraud.
Still not convinced?
Let’s proceed.
Safety Drives Customers’ Purchasing Decisions
Are you a brand targeting millennial mothers? If so, IAB’ and BabyCenter’s “2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms” may be of interest to you. The study takes a look at the technology and media habits of moms in the U.S., U.K., Brazil, China, and Canada.
Millennial mothers are savvy consumers. Their purchasing decisions are influenced by safety (77%), convenience (65%), value (64%), online product reviews (60%), and recommendations from other parents (51%). They also value products that simplify their lives, especially in Brazil (75%) and Canada (59%). A quarter of moms do half of their shopping online.
Mobile devices are also a big part of their lives. When visiting physical stores, 81% of U.S.-based moms, 79% of Chinese moms, and 73% of Canadian moms will use their smartphones to compare prices, find deals, download coupons, and check reviews, among other things.
The average cost of a data breach is $3.86 million as of 2020
IBM reported this number last year revealing a huge increase in hacked and breached data from sources that are increasingly common in the workplace, like mobile and IoT devices.
Cybersecurity concerns have pushed thousands of businesses to adapt to the new normal. Don’t let your business fall behind!
Image source: Pixabay
