Blog Promotion by Writing Well for the Web
Writing online serves two audiences — people and search engine spiders — those little crawly bots that move from link to link indexing information that ranks my pages. People are my readers. People are also the users who search for information. Spiders locate the content for search engines to index and serve up when people go searching for information. Keeping those facts in mind helps me handle the balance between the people and the coded arachnids that search out quality, relevant content to serve them.
The best blog promotion is to write well for the web. I keep my focus on people and give a nod to spiders by following these basics.
Write for People
I write for people. I use my own voice. I write with the way people read as my guide.
I read over my work as a reader would. When I read what I’ve written listen as a person would hear the message.
I look for words, phrases, errors, and overly-long sentences that would get between readers and my message. I also have a proofreader check things behind me. If you find something, she’s not been here yet.
I write for people. I use my own voice. I write with the way people read as my guide.
I read over my work as a reader would. When I read what I’ve written listen as a person would hear the message.
I look for words, phrases, errors, and overly-long sentences that would get between readers and my message. I also have a proofreader check things behind me. If you find something, she’s not been here yet.
After the work is “people-ready,” I go over it another time for my secondary audience ââ¬â- those search engine spiders. I make sure the spiders donââ¬â¢t trip and have plenty to eat.
Feed Spiders
Spiders like to eat keywords. I make sure they find some in titles and subheads and key sentences. I don’t mind a bit of repetition.
I avoid the word “here” as link anchor text. Spiders place more value on outgoing links when the anchor text shows how they are relevant.
I add related articles. Spiders like to know how my pages relate to each other, and they like to have those pages to serve up when someone is searching for a related idea.
I link out or trackback to quality blogs.
Spiders like to eat keywords. I make sure they find some in titles and subheads and key sentences. I don’t mind a bit of repetition.
I avoid the word “here” as link anchor text. Spiders place more value on outgoing links when the anchor text shows how they are relevant.
I add related articles. Spiders like to know how my pages relate to each other, and they like to have those pages to serve up when someone is searching for a related idea.
I link out or trackback to quality blogs.
These last crumbs to feed spiders didn’t really change the content. So I give the piece a final read, fix what I find, and hit that publish button.
Readers are happy because they get my best writing. Spiders are happy because people get my best writing — that means the people will use their search engine again.
–ME “Liz” Strauss
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