59. From Lucy Nixon
Blog Title Corporate Eye
Blog URL: http://www.corporate-eye.com
Blog Tagline: tools for better websites
What makes the blog worth visiting?
We share our experience to help companies who want to improve their corporate websites, in Brand, Media, Investor Relations, CSR, Careers, Corporate Governance and more. I reckon we’ve viewed more corporate websites than most, and you can be sure we’ve got strong views on them.
Blogging advice or a short bloggy quote:
You’ve got to know your audience – and think about their audience. Who does your audience need to please? Our audience needs to please their investors, job-seekers, journalists, analysts, customers, community, employees, suppliers, resellers … as well as keep the corporate bosses happy and manage their corporate brand. No easy job.
Your audience may not have so many stakeholders as a major corporate, but I bet they have people they want or need to keep happy. Think wider than your immediate readership.
