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A SOBCon Free Book Giveaway!

May 2, 2007 by SOBCon Authors

Hi everyone, Starbucker here again. With SOBCon fast approaching (9 days away!) and the excitement building (take a look at that attendee list – what an awesome group), we thought we’d kick it up even a few notches more with this fabulous book giveaway offer:

Starting today, May 2, at 9:30AM EST, the next 20 persons who register and pay for SOBCon will also receive an autographed copy of Lisa Haneberg’s excellent book, “Two Weeks To a Breakthrough“. I’ll deliver it to you personally in Chicago.

Lisa is a proud sponsor of SOBCon (through Haneberg Management), and we’re just as proud to feature her new book, subtitled “How to Zoom Toward Your Goal in 14 Days or Less“.

Here’s a snippet of my review on Ramblings From a Glass Half Full: “It’s truly a practical workbook, guiding and encouraging you through the process, quite enthusiastically, I might add. It’s the spark and passion that Lisa shows throughout the text that pushes this ahead of the rest of the pack.”

Spark and passion – a prime characteristic of Successful and Outstanding Bloggers. Come to Chicago and soak in that wonderful vibe, many times over (plus get Lisa’s book!).

See you there!

Filed Under: Uncategorized Tagged With: bc

Why SOBCon — Not That Other One?

April 12, 2007 by SOBCon Authors

Conversation Means YOU Talk Too

A conversation involves more than one person talking. A conversation means you get to talk too. The best ideas come when we mash up the knowledge and approaches from different fields and when we look at ideas from all points of view.

Imagine SOBCon — a room filled with web publishers, many you have met on your blog or blogs like this one.

See the SOBCon presenters. They’re leading conversations.

Can you see it? It’s an audience of people engaged in swapping strategies, offering top-notch thinking from which you get to choose . . . Here’s just a few of the folks who will be adding value.

  • Brad, Sheila, and Marcus, who know how words make connections with readers
  • Lisa, who brings the soul of an actress and the mind of a teacher
  • Jesse, who can see how a gamer might get over a wall
  • Tony, who can diagnose a problem inside a plan
  • Dr. Wolcott, who is at the top in the field of business innovation
  • Ashley, who brings a painter’s vision and delicate hand
  • Sandra, who knows tools and techniques of visual thinking
  • Joe, who brings those grounding questions and computer expertise
  • Jeff, who understands good to great and will get there
  • Tammy, who knows the people in every part of our job and the dynamics of conversation
  • Steve, who is the extreme leadership that lifts us to try
  • Dawud, who brings those goals he wrote that prove we express ourselves in our business
  • Vernun, who knows how to celebrate others as part of our dream
  • Muhammed, who can’t help but provide energy and new ideas
  • Robert, who will be there with a practical eye toward what is real
  • Franke and Timothy, who know the “group think” of the situation
  • Easton, who knows how to organize and monetize without killing the grace of an idea
  • Ann and Kent, who are leaders that know presentation is as important as content
  • Troy, who thinks big and challenges everyone to take permission to do so

And add to that list people from every walk of business life — corporate innovators, public relations communicators, and the hippest new media contributors — no kidding really. I’ve seen who’s coming and they’re all on it.

Why SOBCon 07 and Not That Other One?

An entire room of experienced minds challenging each other to find the best ways of

  • engaging readers and connecting with customers
  • drawing people into deeper and more meaningful conversation
  • using architecture that invites people hang out around and talk longer
  • converting visitors into friends and super influencers
  • reaching out beyond the blogosphere

And of course, each person’s answer will be different.
Think about that . . . a roomful of minds all looking the same direction — toward how relationships can build a business — your blog, your business.

SOBCon 07 is more than a conference. It will be a one of a kind experience.
A roomful of incredible minds, ideas, and choices.

You can’t get that just anywhere.

Filed Under: Uncategorized Tagged With: bc

SOBCon Updates: Book your room NOW and Check Out The Podcasts!

April 9, 2007 by SOBCon Authors

Starbucker here, reminding everyone that due to the high demand for the hotel rooms at the Sofitel (home of SOBCon), the cutoff for the excellent $129 rate is midnight, April 13. Friday!, so if you haven’t reserved your room, DO IT NOW!.

On another note, Zane Safrit and Mike Wagner (speaker at SOBCon) are conducting podcast interviews of SOBCon participants that are being posted on Zane’s website Conference Calls Unlimited. I recently participated in one of those interviews, and really enjoyed the conversation.

If you’re looking for more insight on SOBCon, check out these podcasts.

Register for SOBCon now – don’t miss this “day to remember”!

Filed Under: Uncategorized Tagged With: bc

SOBCon News: Dr. Rob Wolcott Is Attending!

April 4, 2007 by SOBCon Authors

In the Audience

Dr. Rob Wolcott, Ph.D

We lift the ideas out of the comment box and give them voices to speak, hands to shake and faces to put with names.

The best thinkers will be adding to the conversation as we discuss as SOBCon 07 ways to bring readers and customers into the interactive experience that is our blogs. To that end we have focused not only on the presenters, but also on building an audience of attendee who can take the conversation to a new level of innovation. We’re pleased to announce that

Dr. Rob Wolcott, PhD, the Director of the Innovation Initiative for the Kellogg School of Business is jazzed about blogging. Rob will be attending SOBCon 07 with another member of his team from the Clareo Partners. His firm has also extended an invitation to all professors, corporations, and students at the school.

Some of the most resonant names of the blogosphere will enrich this unique event. The magnitude of the event goes beyond that of a traditional bloggers conference through that that will have in the public representatives of the Kellogg School of Business of the Northwestern University and other prominent business figures. –A. Garber Clareo Parners

The audience of attendees is a critical part of SOBCon 07 conference.

Relationships are everyone’s business and every business is relationships.

Are you going to be there?

We sure hope to see you.

Would you post this and pass the world on to everyone? Thanks!

Filed Under: Announcements Tagged With: bc

SOBCon Adds Andy Sernovitz to Speaker Roster

April 2, 2007 by SOBCon Authors

Here at SOBCon ’07 we are thrilled to announce that Andy Sernovitz has agreed to join our schedule.Andy Sernovitz He’ll be giving the luncheon keynote address!

Andy will be sharing his insights, his experience, and his fine sense of humor, as well as

  • 3 Reasons People Talk About You
  • 4 Rules of Word of Mouth Marketing
  • 5 Ts of Word of Mouth Marketing
  • 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Great Word of Mouth Marketing gets attention.

Andy is considered a guru of Word of Mouth Marketing and was one on the founders and past CEO of the Word of Mouth Marketing Association. WOMMA is the official trade association for the word of mouth marketing industry, which is building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership.

He is a graduate of the Wharton School of Business with a degree in marketing and has himself taught at the school.

Andy is the CEO and founder of GasPedal a marketing and consulting company which helps businesses understand the specific steps needed to take to make their interactive marketing more profitable.

Andy has testified before Congress three times.

He’s been interviewed by Inc. Magazine and Fast Company. Andy’s also published numerous articles such as this one where he explains how businesses can earn a good reputation with bloggers.
Word of Mouth Marketing Book
Andy is also the author or Word of Mouth Marketing: How Smart Companies Get People Talking with a forward by Seth Godin and an afterword by Guy Kawasaki.

Andy understands the value of blogging from a business and marketing perspective, to say the least. In keeping with the SOBCon theme he will be sharing with us how word of mouth marketing intersects the blogging world and how bloggers can tap into it most effectively to take your blog to the next level.

Filed Under: Announcements Tagged With: bc

SOBCon07: Free Food! Free Stuff! Great Entertainment! Enlightening Speakers! And What About That Terry Starbucker Guy?

March 21, 2007 by SOBCon Authors

Hello again everyone, Terry Starbucker here from Ramblings From a Glass Half Full

As you can see by looking on the right hand side of this page that I’m one of the speakers at SOBCon07 (register now!).

Actually, while I am going to speak at this event, my role is going to be different than the other fellow bloggers who will be on the podium.

You see, the only reason I ended up on that list is because I really wanted this event to happen, and was more than willing to offer my help to make it a reality. It was on one of Liz Strauss’ Open Comment Nights where I had the audacity to suggest that we try to get her Successful and Outstanding Bloggers (SOBs, as she calls them) together in Chicago.

I had so much fun corresponding via comments on a blog (and if you haven’t done this on Tuesday nights, you really should – it’s a blast) that I really wanted to meet these people – they all seemed so nice, so authentic, and pretty darn funny.

As it would happen, Liz had been thinking about this already – she wanted to do more than just have a nice party. She wanted to take this to a whole other level – where relationships could be deepened, blogging skills can be expanded, and our known world could be significantly expanded. She wanted to make it something special, in a way that only she (and other wonderful friends of Liz ) could.

How could I resist that? So I signed on, and on May 12 I will having the honor of introducing the other folks on the right side of the page.

Who is Terry Starbucker? Just a fledgling blogger from Connecticut, in his late 40’s and working full time in the service business world (and doing a lot of traveling to the Rocky Mountain West). I really enjoy blogging, and I’ve grown to cherish the relationships I have forged through it.

I like to look at life as a glass that’s half full, not half empty – in my blog I call it “looking at the literal world in a favorable way“. I also have wrapped “Half-Fullism” into a belief statement, inspired by Crash Davis in the movie Bull Durham.

As is my habit sometimes (I like to write lyrics and sing on occasion), I wrote a poem on my recent first blogiversary that I think sums me (and my blogging) up nicely:

It was one year ago today
I found a place where I had something to say
Talkin’ about the daily grind
And those amazing ties that bind

Connecting through the written word
Soaring with prose like a high-flying bird
Keepin’ it positive in a humorous way
Finding moments that matter in every day

So I celebrate blogging, one year on
A labor of love that I chanced upon
And now I’m committed, and that ain’t no bull
To keep up with those Ramblings
From a Glass that’s Half Full

That’s why I’m going to Chicago – because I’m committed to find more of those “moments that matter“, and I know at SOBCon I will find them in abundance. I am willing to go to the top of any mountain and yell (or more likely sing) at the top of my lungs “Attention all bloggers: This is one special event you will not want to miss – it will be something you will remember for the rest of your lives!”

Register now!

Filed Under: Uncategorized Tagged With: bc

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