Are you engaging your community the best you can with visuals?
In most cases the answer is: probably not.
Yet, visual marketing is crucial these days. According to Megaphone Marketing,
With 70% of visual receptors in our eyes, it only takes 150 milliseconds to recognise and symbol and 100 milliseconds to attach a meaning to it. Our brain processes visuals 60,000 times faster than text and retains 80 percent of what we see versus just 20 percent of what we read.
Here are a few tips and stats for you to consider:
- In the age of “infobesity” and with an adult attention span of 3-8 seconds, marketers need to learn how to stand out with visual content.
- Viewers spend 100% more time on web pages with videos. 60% are more likely to buy a product if video is included. Use an online video editor to create videos.
- Web posts with visuals drive up to 180% more engagement than those without visuals. Use visual elements to create better lead magnets!
- Publishers who use infographics grow in traffic on average of 12% more than those who don’t.
- According to Sephora, their Pinterest followers spend 15X more than its Facebook fans.
- 90% of information transmitted to the brain is visual and processed 60,000x faster.
- Cartoons can increase your newsletter open rate to 45% vs 5% industry standard.
- The 7 elements of visual storytelling are:
- real-time app… Know them!
- Don’t be afraid of low-fi (Low Fidelity) images taken on the go, we live in the Now! economy and people get it. Have fun w/ it.
- Make content easy to consume, make it snackable!
- Remember the Cs: content + context: know what content to place on what networks. Ex: GIFs do well on Tumblr, but not others.
- Ensure every blog post has at least one great picture and you have a Pin It button on your site for heavy Pinterest users.
- Twitter is extremely visual, even if you are sharing a link attach a picture to draw attention and increase click-through.
- On Slideshare, use less text on slides, keep it short and visual, use a catchy title, and include a “tweet this” button on the slides.
- Don’t be afraid to play with different types of content. See what works for your community; ask them too!
There’s no one secret for success! Leave a comment and share what visuals you’re using and what’s working to help you and your brand better connect with your community.