By Lisa D. Jenkins
“Others may be talking about the same thing, but they arenÂt talking about it with your voice.Â
How many times have you heard this when people are encouraging you to blog?
A lot? If youÂre like me, itÂs a lot.
HereÂs how it happens in my head:
- I have a thought about something timely.
- My brain takes a walk along that thought path and reaches a conclusion.
- I consider blogging about it and then I think thereÂs no need to write what everyone else has already published.
Why clutter up the internet, right?
Now, the Husband doesnÂt do work thatÂs remotely related to mine. In fact, his sole concession to getting anywhere near what I do for a living was to open a Facebook account six months ago – and weÂve been together for almost 8 years.
So you can imagine my surprise when he was sitting next to me last week and started asking informed questions about big data, segmenting, conversions and other magical things that make my nerd heart sing.
He was reading a blog – a blog I love. He continued to read through that blog for a number of days. Clicking ever deeper into the content and looking at me every so often like I was a supernatural being because these were things I not only knew but used. He asked questions, I answered and that went on for a while, so I pointed him toward three more blogs that feature similar content. These blogs are also on my not-to-be-missed roll.
Aaaaand hereÂs how the lesson of the opening statement from this post was driven almost painfully home for me.
He read a couple of posts from each of the new blogs and dove right back into the first one. Why? Because the voice, style and format of the first blog made the content easier for him to consume and relate to.
ItÂs almost like all those people who’ve come before me – those people I look to for guidance and advice – know a little something about this world of online business. Weird.
Now, IÂm open about not blogging for myself. But I donÂt for a second advocate that strategy for you – partly because I donÂt know you and your business. And partly because itÂs almost a given that the people who will love what you do need to hear what you do, and why you do it, from you. In your voice.
So lay it out there. Write what youÂre thinking. Write about what you do. Write about the tools you use. Write about how you solve peopleÂs problems. Let people read you. Blog.