Making Images and Sound Bytes

Internalizing your brand is knowing it inside out, being able to talk about it without an extra thought. Use this tool to collect images and sound-bytes for the key concepts of your brand that you want people to remember.

ME as a Leader

Pick a hero, real or fictional–living or not–someone you admire and aspire to be like. Choose one from history, your favorite superhero, or just make one up. Describe your hero here.

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Make a List of Sound Bytes

Imagine that leader preparing to take a team on a mission. Make a list of what traits and strategies that leader uses. Write them down as a list of sound bytes.

A true leader

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ME as a _____________________________

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A_____________________________________

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ME as a _____________________________

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A_____________________________________

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–ME “Liz” Strauss

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