What Makes You Unique? Mark Twain used to say that everyone talks about the weather, but no one does anything about it. People do a lot of talking about things like branding too, but I’m not sure … [Read more...]
Job [and Client] Hunting ala Liz
Gosh You Look Great You have your act totally together. You know how to answer every question. You can explain how to capitalize on your strengths and how you make your weaknesses irrelevant. You … [Read more...]
Personal Branding: Strengths Assessment Tool
Strength and Weakness Assessment Here’s a tool to help you assess what you have to work with. Capitalizing on My Strengths What am I asked to teach others? … [Read more...]
5 Sure-Fire Ways to Break the Promise of Your Brand
Brand YOU Common Sense All of this Brand YOU conversation really does come down to common sense. In order to make a strong place for yourself in the world of business, you need to know yourself. You … [Read more...]
What to Do Before They Ask What Do You Do?
What’s Your Name When is a rose not a rose? When it is Compassion. When a car not a car? When its a Model J DUESENBERG. Why did I quit teaching? Because I couldn’t find another word. It’s true that’s … [Read more...]
6 Steps to a Branded Business Blog in Record Time
Branding IS Who We Are It’s enough to say that a person’s perception is that person’s reality. What a person believes is what that person knows. Most folks don’t think about a difference between … [Read more...]
Your Resume-The Brand YOU Brochure
Forget the Rules The rules are for everyone. Personal brand is about showing you are the only one.Somewhere along the line, you probably learned rules about writing resumes. What I’m about to tell you … [Read more...]
7 Steps to Being Recognized as an Expert
The Catch 22 of Being an Expert One of the hardest parts of business blogging is finding a niche where you know you can write successfully. Once you find that niche, naturally you’ll looking to find … [Read more...]
Brand YOU–2 Keys to Leadership
Keeping It Going Now that you’ve got the basics of your brand YOU in place, you might start a log. Keep track of ideas that work for you and things that you want to work on. You might keep notes on … [Read more...]
Brand YOU–Capitalize on Your Strengths
Know Your Product Your personal brand communicates your unique value in ways that others understand who you are. Developing a personal brand is a process that takes time and requires investment. Your … [Read more...]