Strength and Weakness Assessment

Here’s a tool to help you assess what you have to work with.

Capitalizing on My Strengths

• What am I asked to teach others?
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• What responsibilities are delegated to me?
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• What kinds of meetings and tasks am I asked to lead?
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• What special skills do I have that others rely on?
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• What parts of my job would be hardest to fill?
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• What traits make me a valuable member of the team?
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• What are the things that only I can do?
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How does each strength meet a need in the marketplace?

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Means that ________________________________________________________

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Making My Weaknesses Irrelevant

• What weaknesses do I have that correspond to my strengths?
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• Who might I talk to that has a strength where I have a weakness?
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• When might I do the following?

Volunteer for jobs that play to my strengths.

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Find opportunities to learn about shoring up my weaknesses.

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Find people to work with who have strengths that balance my weaknesses.

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Remind myself to check tasks for what strengths and weaknesses I’ll be using.

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My Personal Brand

With what I already know about capitalizing on my strengths and weaknesses, I can say this about my personal brand.

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This is one kind of assessment tool you might use to get ideas from your head onto the page where you can look at them to make decisions about what to keep and what goes away.

Like any great city builder, you want your personal brand set on a foundation of concrete, not on sand. You can’t promote yourself, your brand, or your business, until you know who you are. If you take the time to think through these questions you’ll be farther than most folks are.

–ME “Liz” Strauss

Related articles
Building a Personal Brand–YOU
Brand YOU–Capitalize on Your Strengths
Brand YOU–Making Your Weaknesses Irrelevant