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Personal Branding: Strengths Assessment Tool

March 21, 2006 by Liz Leave a Comment

Strength and Weakness Assessment

Personal Branding logo

Here’s a tool to help you assess what you have to work with.

Capitalizing on My Strengths

  • What am I asked to teach others?
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • What responsibilities are delegated to me?
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • What kinds of meetings and tasks am I asked to lead?
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • What special skills do I have that others rely on?
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • What parts of my job would be hardest to fill?
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • What traits make me a valuable member of the team?
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • What are the things that only I can do?
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________

How does each strength meet a need in the marketplace?

Strength _________________________________________________________

Means that ________________________________________________________

_________________________________________________________

Strength _________________________________________________________

Means that ________________________________________________________

_________________________________________________________

Strength _________________________________________________________

Means that ________________________________________________________

_________________________________________________________

Strength _________________________________________________________

Means that ________________________________________________________

_________________________________________________________

Strength _________________________________________________________

Means that ________________________________________________________

_________________________________________________________

Strength _________________________________________________________

Means that ________________________________________________________

_________________________________________________________

Making My Weaknesses Irrelevant

  • What weaknesses do I have that correspond to my strengths?
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • Who might I talk to that has a strength where I have a weakness?
  • __________________________________________________
  • __________________________________________________
  • __________________________________________________
  • When might I do the following?
  • Volunteer for jobs that play to my strengths.

    _________________________________________________________

    Find opportunities to learn about shoring up my weaknesses.

    ________________________________________________________

    _________________________________________________________

    Find people to work with who have strengths that balance my weaknesses.

    _________________________________________________________

    Remind myself to check tasks for what strengths and weaknesses I’ll be using.

    ________________________________________________________

    _________________________________________________________

My Personal Brand

With what I already know about capitalizing on my strengths and weaknesses, I can say this about my personal brand.

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_______________________________________________________

This is one kind of assessment tool you might use to get ideas from your head onto the page where you can look at them to make decisions about what to keep and what goes away.

Like any great city builder, you want your personal brand set on a foundation of concrete, not on sand. You can’t promote yourself, your brand, or your business, until you know who you are. If you take the time to think through these questions you’ll be farther than most folks are.

–ME “Liz” Strauss

Related articles
Building a Personal Brand–YOU
Brand YOU–Capitalize on Your Strengths
Brand YOU–Making Your Weaknesses Irrelevant

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Filed Under: Checklists, Marketing /Sales / Social Media, Personal Branding, Productivity, SS - Brand YOU, Successful Blog Tagged With: bc, blog_promotion, business, personal_branding, promotion, resume_planning, self-awareness, self-promotion, strengths_and_weaknesses

Comments

  1. Jack says

    March 19, 2009 at 1:10 PM

    These are all great questions to ask yourself. Even if you may not want to some of them. Foundations are important. Thanks. I also like
    http://www.personavit.com it helps get you started in a similar fashion.

    Reply
  2. mahesh kumar says

    June 12, 2009 at 12:04 PM

    I need to assess my strength and weekness. please guide me

    Reply

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