The subject of “trust in business” comes up a lot. Recently I had a conversation with Ric Dragon (Author of Social Marketology, speaker, artist, drummer, CEO of DragonSearch & Kred Top50 … [Read more...]
How can you use Leverage for Your Business?
Leverage is a powerful tool. We’ve talked about it at length here. If you missed it, check out SOBCon IS Leverage. Which is a great definition – and a very abstract one. Let’s make it more immediately … [Read more...]
Influence and Leadership: Value For Your Audience Is The Key
When it comes to influence, leadership and creating results there are a lot of paths you can take. How do you pick the right one? How do you know how to measure influence? What does being a truly … [Read more...]
The 5 W’s to Prepare for SOBCon
Getting the most out of the conference before you go Once you do the budgeting and registering, you’re just at the beginning of planning. What you get out of a conference depends on what you put into … [Read more...]
It’s Official—The SOBCon Chicago 2013 Final Program
With only 24 days to go (how come you haven’t signed up yet?) we’ve got a big announcement for SOBCon Chicago 2013. Liz and Terry have finalized the program, and it promises to be amazing. We knew … [Read more...]
The Power of Stupid-Simple Business Building
The following article is written by our good friend Wendy Piersall. Last year, my husband Dave left his 12 year career at Xerox to pursue his dream of starting a boat repair shop up by the Chain O’ … [Read more...]
Leveraging Your Relationships For Authentic Content Marketing
The topic of “content marketing” and cutting through the fads surrounding it came up recently in a phone conversation I had with Andy Crestodina, Co-Founder & Strategic Director of Orbit Media … [Read more...]
The SOBCon Difference: Ask Questions, Offer Suggestions, Get Ideas and Feedback
You’ll Be an Active Part of the Process SOBCon is a bit different from other conferences you’ve been to. All the presentations, sessions and activities are part of an overall curriculum. Yes, it is … [Read more...]
Measuring what Matters – #SOBCon chat for 1/17/2013 w/ @philgerb @starbucker and more!
This is the year we get beyond likes, followers and hits and start measuring what really matters. But how do we get more of what really matters and stop focusing on the numbers? Join Phil Gerbyshak, … [Read more...]
What Is The SOBCon Formula (And Why Does It Work)?
Here’s more video from @starbucker on SOBCon’s “secret formula”, as we approach our Chicago event on May 3-5. Have you signed up yet? Get in the room! … [Read more...]