Unfortunately, there are businesses out there that do just that.
For myriad of reasons, some companies see technology as too cumbersome, too expensive, too much to try and teach their employees. As a result, they miss out on all the great things technology can offer a brand.
That said has your business embraced technology as it should. If not, are you in fact afraid of all technology has to offer?
Consultants Can Make the Difference
For some of those businesses that are afraid of technology, what if they hired consultants to implement and manage such needs?
While some brands may shy away from using consultants, many other companies see much benefit in using men and women who have extensive experience in the world of technology.
With that being the case, how can your business put I.T. consultants to work for you?
Among the ways they can assist:
- General website production and upkeep – Your website should know no boundaries when it comes to promoting your brand. That said your website must always be maintained so that not only is it working as it should, but also giving visitors to the site what they need. You can opt for a provider such as Maryland I.T. services or others that are out there, searching for the one best suited to your needs and financial means. Don’t just automatically opt for the one offering the cheapest price. Then again, the most expensive one doesn’t automatically guarantee the best service. When you combine great experience with an affordable price, you typically hit the nail on the head. Speaking of upkeep a minute ago, your site’s I.T. pro or pros should review the website regularly, looking for any errors. Some of the typical gaffes can include 404 errors, pictures that do not match with the content, headline typos etc. While the occasional error may slip through from time to time, a website filled with errors is likely going to give many visitors the wrong opinion about your brand. If they feel like your site is nothing short of a joke, can you really expect them then to fully trust your products and/or services? Don’t let visitors be the ones to routinely find gaffes on your site;
- Blog content – Assuming your website offers a blog, that blog is some of your best marketing means available. With the right focus on the blog, you can write and/or include guest posts that revolve around your particular industry. The number one rule here regarding content is that it must be informative and authoritative for the reader, not trying to sell something every other sentence. The content should also have a call to action, thereby leading you to potential sales at each and every opportunity. Finally, the content should be shared (see more below) as often as possible, allowing you to get it in front of as many eyes as possible;
- Social promotions – If your website has been lax at promoting itself on social media, that needs to change immediately. Your presence on social networking sites can open so many different doors for your brand, so don’t hesitate to use it. Facebook, Twitter, Instagram, Pinterest, LinkedIn etc. are all great tools to give your brand the social exposure it truly needs. Make sure your site has its respective social media icons in an easy to locate area, allowing those wishing to an opportunity to follow you. Yes, some business owners will lament that they have trouble truly figuring out if social media provides a good return on investment (ROI), but the overwhelming evidence shows that it does.
These are but three of the ways I.T. consultants can educate business owners on improving their technology efforts.
If you have been only a so-so player in the world of technology, perhaps it was because you didn’t have the right consultant help available?
When you stop and think about it, technology is only going to get bigger and better in the years to come.
That said don’t be afraid of it and lose out on all sorts of potential business.
Photo credit: BigStockPhoto.com
About the Author: Dave Thomas covers business and technology items on the web.