Finding the “right” business professional can be challenging and often frustrating. When was the last time you were handed a list of names by an insurance company and told to randomly pick a doctor? What was it like when a friend referred you to an attorney and they were completely incompatible? How frustrating was it to look through webpage after webpage of the same text and image of consultants talking about themselves and not what matters to you?
Successful relationships start with trust, rapport, and a connection with what clients care about. The first few moments of an initial interaction is critical. People consider not only skills and credentials, but also your personality, style, approach, and the willingness to educate them on what matters most. And video is the new gateway to more and more successful client and business relationships.
Video marketing pro Yasmin Nguyen of IAMERL.com (@erlmedia) helps people tell their story with video in a way that’s “Engaging, Relevant, and Local” (yes, that’s was ERL is). For our January #Sobcon chat on January 19th, 2012, Yasmin will be sharing his video storytelling expertise with us. Here are some of the questions we’ll be discussing:
- Why is video the marketing medium of choice for the future?
- What are some of the biggest concerns people have about using video for marketing?
- What material should be included in a marketing video?
- How should you prepare for making your first video?
- How should video be integrated into your overall marketing strategy?
With over 3 billion views of video on YouTube EVERY DAY and its growing integration into online search, business professionals can no longer ignore video as part of their marketing strategy. Join us for the chat by following and using the #sobcon hashtag on Twitter from 12:00 p.m. to 1:00 p.m. CST on January 19th, 2012.
