A Weekly Series by Teresa Morrow
Iâm Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors and writers by managing their online promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘A Business Owner’s Guide to Managing Sales People’. and ‘Social Media 101’ by Chris Brogan. The books will cover topics such as social media (Facebook and Twitter), organization, career building, networking, writing, self development and inspiration.
A Business Owner’s Guide to Managing Sales People
This book is divided into 6 main chapters: hiring, training, managing, motivation, telemarketing and sales.
Here are few key points highlighted in the book:
~Just because a salesperson is likable, he or she does not necessarily meet the key criteria for success.
~Intangible sales are in the mind and tangible salesare in the hand.
~A service is always intangible, even if you make a presentation with a brochure or an agreement.
~Many scheduled appointments will be no-shows.
~Not hiring a salesperson is better than hiring a bad salesperson.
About the Author:
Philip Gerber talked the talk and walked the walk for over 40 years. The knowledge he acquired from selling to small organizations as well as to Fortune 500 companies has translated into his ability to train salespeople all over America. Phil has owned over a dozen small businesses ranging from one employee to over 75.
His company, Bottom Line Consultants, has successfully trained salespeople and sales managers for over 15 years.
You can purchase a copy of ‘Managing Sales People’ online at ThinkAha books or at Amazon.
This blog post is part of a virtual book tour done by Key Business Partners and I have received a complimentary copy of Managing Sales People by the author.
Social Media 101 by Chris Brogan
Now I would like to highlight a book on my “review” reading list–Social Media 101.
Here is some great information that Chris shared on Amazon about the book:
100 ways to tap into social media for a more profitable business
In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they’re doing it. Now, he presents his findings in a single, comprehensive business guide to social media.
You’ll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.
* Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
* Looks at social media and the wider online universe from a strictly business perspective
About Chris:
Chris Brogan is President of New Marketing Labs, a new media marketing agency. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.
*courtesy of Chris Brogan.com
You can purchase a copy of ‘Social Media 101’ on Amazon.
I truly hope you will check out these books and please comment and let me know your thoughts on them.
