In 2005, Malcolm Gladwell’s bestselling book “Blink.” introduced the idea that we make make decisions about people and things almost instantaneously– long before we do the cognitive thinking about them.
Last week, Reuters reported that Canadian researchers have found that people make just such decisions about Internet sites, deciding in less than a blink whether they will stay or click away from them. Here’s a link to the article.
I wonder what Reuters was thinking to write an article so short that you miss the whole thing if you blink?
A Blink Test
Before you blink away, you might try this the next time you bring up your blog or web page. Try to see your blog as if it were one you’d never seen it before.
- 1. Close your eyes for a minute. Then open them once the page is up.
- 2. Pay attention to where your eyes fall first. Is that where you want them to?
- 3. Look at a blank wall or a blank piece of paper for a minute. Then look back again. What attracts or distracts you? Does anything make you want to stay or leave?
Use what you find out to make sure your blog gets a “yes” in that first blink.
–ME “Liz” Strauss