A community isn’t built or befriended,
it’s connected by offering and accepting.
Community is affinity, identity, and kinship
that make room for ideas, thoughts, and solutions.
Wherever a community gathers, we aspire and inspire each other intentionally . . . And our words shine with authenticity.
Nobody’s Perfickt
Learning a new culture is something that comes in bits, by listening, trying, making mistakes and adjusting until we get it right. It’s like learning to sail, play a guitar, or ride a bike. Not many, maybe not any, can do it from the start. No one can do it perfectly all of the time.
Here’s what Mack said . . .
âThe expectation that a company will adapt immediately and seamlessly without error to new culture is unrealistic. You and I didnât. Did we? What a business moving into social media needs is a way for people get to know them.â
And I think that companies need to also know that getting started using the tools is more important than using them perfectly. Companies need to understand that they WILL make mistakes when they first start using social media, and that thatâs ok. And we as bloggers havenât done a very good job of getting this message across. We too often tend to have a âshoot first, apologize laterâ approach to a company that makes a first-move blunder in this space. I still remember the outcry about how Dellâs first blogging attempts in 2006 âsuckedâ, and the criticism was mostly coming from the same bloggers that previously had said that Dell âsuckedâ cause they werenât blogging. Then as soon as they started, they got attacked anyway.
Companies need to know that itâs ok to be less than perfect when it comes to using social media to connect with their customers online. And we need to make sure they get this message, and re-inforce it with our actions when they do join us.
A successful and outstanding blogger said that.
–ME “Liz” Strauss
