Starting a Conversation Offline
This spring I’ve made it a mission to reconnect with the people doing business outside the Internet. They represent most of the people on this blue planet. It only makes sense that to grow my business, most of my customers will come from that group. I want to understand how they view the Internet. So I started finding gatherings where I could have conversations and learn things. I went looking for patterns and what they seem to reveal.
What I see is a huge gap.
You’ve probably seen it too.
Many business people I met seem to see the Internet as interactive TV. They imagine it works something like a television news room. The virtual connectedness and the personal / business relationships don’t come through. What they describe is an endeavor separate, possibly equal, but unrelated to what they do.
They still hear the word blog and the look in their eyes gets a little glassy. So I’m off to BlogWorld to give a presentation. Sure hope to meet you there, but be prepared, I’m going to be asking . . .
How do you tell people of the benefits of blogging?
Sure am interested in your answer.
–ME “Liz” Strauss
Work with Liz!!
