The Headache Rx
The folks on the Motrin team are suffering from a sefl-induced headache today. It was caused by being focused on the wrong things in their “WE FEEL YOUR PAIN” AD CAMPAIGN.
Now they’re at a crossroads where the social media sphere is watching for how they’ll respond. Will they apologize, explain, and move on? Will they love their ideas or love learning about their customers? Were I the healthcare practioner on this case, I’d suggest that they take two …
- Step away from the the clever ideas — build relationships not campaigns. Send out an actual human being to talk with your customers. They’re your heroes.
- Trust that human being, trust your customers, and give people every reason to trust you. Trust is the currency of lasting relationships.
Don’t wait until morning.
–ME “Liz” Strauss
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Motrinmoms: The Spectacular Opportunity to Rise from a Colossal Mistake