As more brands are discovering, mobile marketing has many positives and few if any negatives.
How you deploy mobile marketing can go a long way in determining the level of success you have with it.
So, is your brand ready to taste mobile marketing if it has not up to this point?
Consumers Want More Mobility
Brands galore are moving forward with mobile marketing plans on a number of fronts.
Whether you are just rolling out a product or service or have been around for many years, you can’t sit back and watch the benefits of mobile marketing pass you by.
Successful brands have everything to gain and really nothing to lose with mobile marketing.
With that in mind, how can you best take advantage of mobile marketing without coming across as too sales hungry?
Among the ways to do this:
- Geo-location for on-the-spot sales – Knowing where current and potential customers are shopping at any given time may seem like over-reaching to some, but it actually makes good business sense. For example, say you’re a food brand and you know by tracking shoppers that some customers (ones you have now or ones you hope to add) are out doing their weekly grocery shopping. By pitching them a coupon or two over mobile devices, the consumer is more apt to by your product. With just one simple text, you’ve likely made a sale you might otherwise not have had. When one of the focuses of your brand is providing more affordable options for consumers, especially in today’s challenging economic climate for so many of them, you can hit the jackpot by targeting shoppers in action. Another such example is sporting events, concerts, movies, and more. Just about no one can go to one of these venues without downing a drink or two and getting some food. If you have the data to suggest some of your regular customers will be at such events, text them a rewards coupon they can redeem. Once again, you build up good PR with consumers when making such efforts;
- Entertaining Apps for consumers – Another means whereby you can connect with consumers is giving them entertaining short videos to watch. From the vantage point of a beverage company, showing consumers drinking your respective product in a happy and healthy environment is almost always going to go over well. If your product is a drink loaded with healthy ingredients, showcase it. From individuals taking a drink after a workout to mothers seeing the delight on the faces of their children after consuming the drink, you want happy people and positive vibes. Introduce a short 30-second spot that can be easily watched on a mobile device. A consumer who is not a customer presently may see the video and decide they need to try the product. Next thing you know, you’ve registered another sale;
- Socialize the mobile experience – Finally, if you’re not already using social media as much as possible that needs to change today and not tomorrow. Social media for the most part is free, so why wouldn’t you take advantage of it? By using your Facebook, Twitter, Instagram, LinkedIn, YouTube accounts, you can let consumers know that mobile marketing is a big component of your overall brand marketing. As an example, remember those short 30-second spots discussed a moment ago? Plugging them on your Facebook and Twitter accounts is great public relations for your brand. Once you upload a 30-second spot on YouTube about your latest product or service, link to it on your Facebook page, and then send out a Twitter post with a correlating hashtag. Many companies are getting creative with their social media marketing. For example, Hampton Creek has a YouTube channel where it posts videos of recipes in action. It then shares those pieces of visual content across its social networks. Target is known to announce which brands are becoming exclusive members of its store’s shopping experience. Next, consumers are passing a link around via their mobile devices. Before you know it, you’ve created a buzz, a buzz that very well can translate into more sales.
No matter what your brand or brands may be, they can get so much more traction when they are given some mobile marketing love.
The question is has your brand tasted mobile marketing?
Photo credit: BigStockPhoto.com
About the Author: Dave Thomas covers business topics on the web.