Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

March 21, 2006

Personal Branding: Strengths Assessment Tool

ME Liz Strauss wrote this at 9:32 pm

Strength and Weakness Assessment

Personal Branding logo

Here’s a tool to help you assess what you have to work with.

Capitalizing on My Strengths

How does each strength meet a need in the marketplace?

Strength _________________________________________________________

Means that ________________________________________________________

_________________________________________________________

Strength _________________________________________________________

Means that ________________________________________________________

_________________________________________________________

Strength _________________________________________________________

Means that ________________________________________________________

_________________________________________________________

Strength _________________________________________________________

Means that ________________________________________________________

_________________________________________________________

Strength _________________________________________________________

Means that ________________________________________________________

_________________________________________________________

Strength _________________________________________________________

Means that ________________________________________________________

_________________________________________________________

Making My Weaknesses Irrelevant

My Personal Brand

With what I already know about capitalizing on my strengths and weaknesses, I can say this about my personal brand.

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_______________________________________________________

This is one kind of assessment tool you might use to get ideas from your head onto the page where you can look at them to make decisions about what to keep and what goes away.

Like any great city builder, you want your personal brand set on a foundation of concrete, not on sand. You can’t promote yourself, your brand, or your business, until you know who you are. If you take the time to think through these questions you’ll be farther than most folks are.

–ME “Liz” Strauss

Related articles
Building a Personal Brand–YOU
Brand YOU–Capitalize on Your Strengths
Brand YOU–Making Your Weaknesses Irrelevant





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7 Comments to “Personal Branding: Strengths Assessment Tool”

  1. March 27th, 2006 at 11:06 pm
    Educational Technology and Life » Blog Archive » Building a Personal Brand-YOU said

    [...] Personal Branding: Strengths Assessment Tool (Via Successful Blog.) Liz takes the last post a step closer to pragmatic: “Here’s a tool to help you assess what you have to work with.” [...]

  2. March 4th, 2008 at 11:09 am
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    [...] else is. You are the only you the world has. That differentiates what you offer from the start. Know your strengths and play to [...]

  3. June 28th, 2008 at 10:29 am
    Critical Skill 10: The 4 Keeper Traits of Productivity - Liz Strauss at Successful Blog - Thinking, writing, business ideas . . . You’re only a stranger once. said

    [...] articles The 10 Skills Most Critical to Your Future Finding Ideas Outside the Box Personal Branding: Strengths Assessment Tool Brand YOU–What’s the BIG IDEA? Tags: 10_Critical_Skills, Branding, BRAND_YOU, [...]

  4. March 11th, 2009 at 12:17 am
    How to Build a Yellow Ferrari Product YOU Resume / Brochure - Liz Strauss at Successful Blog - Thinking, writing, business ideas … You’re only a stranger once. said

    [...] articles Building a Personal Brand YOU Brand YOU — Capitalize on Your Strengths Personal Branding: Strengths Assessment Tool Brand YOU –What’s the BIG [...]

  5. March 19th, 2009 at 1:10 pm
    Jack said

    These are all great questions to ask yourself. Even if you may not want to some of them. Foundations are important. Thanks. I also like
    http://www.personavit.com it helps get you started in a similar fashion.

  6. June 12th, 2009 at 12:04 pm
    mahesh kumar said

    I need to assess my strength and weekness. please guide me

  7. September 22nd, 2009 at 11:15 am
    Re-branding Yourself (Part 2): More On Personal Branding and Some Great Resources | gilpizano.com said

    [...] Per­sonal Brand­ing: Strengths Assess­ment Tool [...]

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