Bill Gates described the Internet as the “town square of a global village”. It’s made the world seem a much smaller place, connecting roughly a third of the total population. And for small businesses … [Read more...]
How to Store, Publicize and Market Your Family Memories
When someone starts talking about priorities, they usually list family right at the top. Every single day you are creating memories with your family that you will forever cherish. If you are like many … [Read more...]
Lay the Best Foundation for Your Business
Starting a new business is both exciting and daunting at the same time. Any budding entrepreneur will likely be full of energy at the beginning and at the same time, scared of any possible … [Read more...]
How to Generate Online Leads for Your Local Business
I was thinking the other day about lead lists. Do you remember those? They were lists compiled by marketing or sales agencies, occasionally by individuals, then sold. The idea was to have a huge list … [Read more...]
How to Build up Your Career by Showing Off Your Uniqueness
You have probably read every online article and magazine tip rundown on getting an employers attention that has been written in the last several years. I know that I have. But I have noticed that the … [Read more...]
How to Know if Your Marketing Strategy is Working
It’s easy to be impatient, but you know you can’t expect to see amazing results from your marketing strategy overnight. Results take time, but as a small business, you don’t have a lot of time to … [Read more...]
Three Strategies for Achieving Business Growth
As a small business, growth is what will make or break you. If you don’t adapt to the current economy and maximize your success, the outlook is very bleak. In today’s world, where a terrifying number … [Read more...]
Why Your Company Is Chasing Too Many Bad Sales Leads
Many companies don’t do enough upfront work to qualify their new sales leads. They simply pass every single sales lead through to the sales team, even if the prospect is nowhere near ready to buy or … [Read more...]
Old School New School Marketing: Going to the Wisdom Well
Back in the day, marketing your business looked like this: Hang a shingle; join the local chamber of commerce; hire someone to design business cards and a tri-fold brochure … wait for the phone to … [Read more...]
6 Tips for Preventing Social Media Burnout
Without sounding terribly over-dramatic, social media burnout is a real thing – and something we should be watching out for. Whether you’re using social media for work or for pleasure: it’s likely … [Read more...]
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