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SOBCon09 … Words and Images of the IRL-ROI

May 6, 2009 by Liz


SOBCon09!! Thank YOU

The theme of SOBCon09 was the ROI of Relationships. We underscored the importance of relationships in business and had a chance to make and celebrate a few while we’re doing that.

On Monday @swoodruff asked, “Have you recovered from SOBCon09 yet?”

My answer was simple, “Who’d want to recover from that?” We all experienced the IRL-ROI — The In Real Life Return on Investment of Relationships. How do I describe a community a great minds working and shining side-by-side? I’m working on it. Until then, here’s what some folks have already said.

Top100 blogs in SOBCon09 Category by invesp consulting
Very cool set of charts ranking the blogs of SOBCon09

8 ways social media can learn from church
Let me suggest 8 lessons you may want to consider as you expand your social media efforts.
1. Great stories stick …

Be Nice
It may sound simple, over-simplified in fact, but it is actually not natural for humans these days. But one thing I can tell you for sure: I have been to a lot conferences (although only one other blogging one) and many networking events, and I have never had such an easy time speaking with and connecting to people.

What a Social Media Experience: 150 People In a Room Tweeting and Learning
I took a deep breath. I had come home. This was the kind of social media conference I had been looking for. This was going to be a blast.

What I Learned at SOBCon – Day 1
Zena Weist presents @jenchicago’s awesome video

Places to learn and meet
A thoughtful reflection on two meaningful connections and even more places to find content from the event.

Business Blogging Tips from SOBCon 09
It was a full 3 days, lots of talking, learning, photos, videos so getting interviews felt like a challenge for me.

Building Relationships Online? Meet Their Hierarchy of Needs
But, how do you build a relationships that only happen online? When Terry Starbucker spoke this past weekend at SOBCON, he listed the steps when approaching someone online in order to build a successful relationship.

CityChicOnAFarm goes to a Blogging Conference (SOBCon)
This CityChicOnAFarm was totally intimidated at first and thought “I soooo don’t belong here,” but after it got started and I started meeting many of the other attendees I realized I definitely needed to be there.

How Can You Change What You’re Afraid of?
This weekend, I was blessed with the wisdom, expertise, time, and friendship of more people than I have space to acknowledge here. I cannot begin to put a value on the support I received or the help I was given. I deserve none of it. I am no more special than anyone else and yet I walk away having been given priceless gifts. I doubt I could ever thank people enough.

SOBCon Synthesis: The Rise of the Digiloggers
What SOBCon is creating, in my view, is a new breed of businessperson – the “Digilogger“.
A Digilogger is someone, or a company, who can successfully synthesize what has and always will work on the “analog” side of the fence and blend it seamlessly with the digital tools we now have at our disposal.

Thank you everyone especially you, Terry, for the experience of a life, a heart, and mind.

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook.

Filed Under: SOB Business, Successful Blog Tagged With: bc, DOBCon09, ROI of Relationships

The Mic Is On: We're Talking about Generating Content Ideas!!

May 5, 2009 by Liz


It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

Need Some Ideas?

Content defines who we are. What we write about is our expertise and our relevance. We become our words and our statements online. And as online presence becomes a stronger part of business, business becomes more about publishing ideas.

  • What new product and blog post ideas can we come up with?
  • Where do the best ideas come from?
  • How do you grow ideas from what you have?
  • When is it time to let an old idea become a new one?

And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey . . . and flamenco dancing (because we always get off topic, anyway.)

Oh, and bring example links.

–ME “Liz” Strauss
image: sxc.hu
Related article
What is Tuesday Open Comment Night?

Filed Under: Successful Blog Tagged With: bc, blog-promotion, dialogue, living-social-media, Open-Comment-Night

How Can You Change What You're Afraid of?

May 5, 2009 by Liz


Each Year We Get Better

The theme of SOBCon09 was the ROI of Relationships. We underscored the importance of relationships in business and had a chance to make and celebrate a few while we’re doing that.

Every year, we get a better at smoothing the edges of what we’re inventing — our businesses, our community, and this event that we build together when we walk into that room.

At SOBCon08, a beautiful young woman joined us. She signed up with only her first name. She was in the room the whole time, but I didn’t get to know her well. This year she returned with her full name and seemed so much more involved. As I read her story, I wish I had reached out to her more last year. She’s inspired me to make sure that I look to do that more.

Reflections on the ROI of SOBCon09 by Amy LeForge

I’m just home from a weekend in Chicago for SOBCon09. The theme this year was The Return On Investment (ROI) of Relationships and I’ve been reflecting on what my personal ROI is for this trip. This was actually my second time attending SOBCon. That fact came as a surprise to more than one of the attendees this year when I introduced myself. The reason they were surprised is because they didn’t remember me from last year. That’s right. I went to a marketing/business/entrepreneurial/blogging conference last year and hid. I sat back in the shadows and listened and learned. I made a few friends, but I shied away from actually stepping out and having conversations or building relationships.

Don’t get me wrong: I have no one to blame for this but me. No one at SOBCon was (or is) anything less than stellar and wonderful and amazing. Every last one of them. I was out of my comfort zone the entire time; it was clear that I was in the company of people who knew and understood so much more than I and I was intimidated. I do not exaggerate when I tell you I sobbed for a good deal of the drive home last year.

I have long wondered what caused my attack of shyness. My husband, upon hearing me describe what had happened at SOBCon08, was quite puzzled. “You’re not shy,” he said. And he’s right. I’m not. Perhaps it’s that I’m an introvert, but even that label does not completely fit. It’s true that I am a listener, but I also love to tell stories. I wouldn’t be a blogger if I didn’t.

I came to SOBCon09 bound and determined to do better. This meant stepping far out of my comfort zone and forcing myself to join conversations, ask questions, and get to know people. Most frightening were the evening social gatherings. I went anyways. (I won’t lie to you: I had to have several rather stern talks with myself about not giving up and running away.)

If you talk to SOBCON attendees from years past you’ll hear how people walk in as strangers and leave as family. Friendships are forged that extend far beyond the boundaries of this one weekend. It’s all true.

I cannot begin to adequately describe how kind and welcoming people were, or how blessed I am to have been able to friend so many. Even when I very honestly said, “I’m scared out of my wits here,” I was warmly received and supported.

It was a conversation with Chris Cree that really crystallized things for me. When you feel so completely out of your league, as though you’re surrounded by people who are just so far ahead of you it’s emotionally exhausting. You finish every day just raw inside. Chris told me he knew what that felt like; that he had experienced it himself and that fear was playing a big role. That’s when I realized: sometimes we need to change what we fear.

I was reminded of a field trip I arranged for my behaviorally disordered students to a ropes course several years ago. If you’ve never seen a ropes course, it’s basically an obstacle course about 20 feet off the ground. I got it into my head that my class would benefit from doing the course.

Have I mentioned that I’m afraid of heights?

There were safety harnesses of course, but that didn’t stop me from almost passing out at one particular obstacle. Two trees were a few feet apart, each with a small platform. All I had to do was step from one platform across open space to the other. It couldn’t have been more than an 18-inch gap. With all the kids watching I didn’t dare to quit so I took the step. In order to succeed, I had to change what I was afraid of.

This weekend, I was blessed with the wisdom, expertise, time, and friendship of more people than I have space to acknowledge here. I cannot begin to put a value on the support I received or the help I was given. I deserve none of it. I am no more special than anyone else and yet I walk away having been given priceless gifts. I doubt I could ever thank people enough.

So what was my ROI on SOBCon09? Huge. Priceless. Beyond description.

Worth it.

And guys? No longer will I allow fear to stop me from walking into a room to make new friends. No longer will I allow myself to run and hide when I really need to stand and shine. Instead, I will fear letting you down by not using what you’ve taught me. I fear disappointing you after having been given so much.

I have changed what I am afraid of.

Amy LeForge writes about the successes, failures, and funny stories of being a parent at Earnest Parenting. You’ll find her on Twitter as @EarnestOne

I’ve been afraid like Amy has been. Sometimes, in some rooms, I find I still am.
I was afraid when I read this blog post that she, you, and me would only see that I let her down last year. It’s hard to think someone has courageous as she is would have feel so sad on her way home.

But so much would be lost if I didn’t share her story.
I had to change what I’m afraid of. I don’t want it to happen again.

A new outcome is inside a new point of view.

How can you change what you’re afraid of?

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook. Learn to write a successful blog.

Filed Under: Motivation, Successful Blog Tagged With: Amy LeForge, bc, relationships, SOBCon09

Open Mic 7pm Chgo Time: We're Talking about Content Ideas!

May 5, 2009 by Liz

Join Us Tonight

JOIN US TONIGHT AT 7PM

Need Some Ideas?

Content defines who we are. What we write about is our expertise and our relevance. We become our words and our statements online. And as online presence becomes a stronger part of business, business becomes more about publishing ideas.

Oh, and bring links for ideas.

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, dialogue, living-social-media, Open-Comment-Night

Shashi and Barbara on Social Media for Business and Networking

May 4, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. To underscore the importance of relationships in business and to have a chance to make and celebrate a few while we’re doing that, I’ve opened up this series by successful and outstanding bloggers like you.

Two SOBCon09 attendees have great new slideshare presentations online.

Social Media To Get More Business (DC Web Women) by Shashi Bellamkonda

Shashi Bellamkonda can be found at Happenings, advice & other technology thoughts ! and his twitter name is shashib

Social Networking 101 For Consultants by Barbara Rozgonyi

Barbara Rozgonyi can be found at wiredPRworks.com and her twitter name is @wiredprworks

Time to buy Liz’s ebook NOW!!

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: Barbara Rozgonyi, bc, networking, ShashiB, Social media for business

Thanks to Week 184 SOBs

May 2, 2009 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A







They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, Directory-of-Successful-Blogs, Successful and Outstanding Blogs

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