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Dear ANYONE, If You Want a Blogger’s Attention . . .

September 18, 2008 by Liz

Spam Ain’t the Way

Recently, I received the 4th unfortunate, attention-getting email from the same PR firm in NYC. I took the following screenshot of the subject line.

Expert Available Email Headline

To the first email in the series, which ran about 6 pages long, I responded,

“To a blogger, this is spam.”

The reply was stunning.

“We only want to help, not hurt

I will read you more often

Please give me your url”

What?

How could you have read me at all, if you didn’t have my url?

If You Want a Blogger’s Attention . . .

If you want to get someone’s undivided attention, here’s what you do.

  • Make it personal.
  • Make it valuable.
  • Make it relevant.
  • Make it clear that you’re not going to waste time while you say it.
  • Make it your message about them, not about you.
  • Make it short and say thank you.

In this case, here’s a message that might have worked.

Subject Line:
Social Media and Successful and Outstanding Boomer Businesses

Dear Liz,
I know you write about social media. I also know you’re passionate about small business. I’d like to offer an idea.

If you’re looking for a guest post written with wit and insight, we have a client who helps boomers use social media to save their small town businesses. She’d jump at a chance to tailor a blog post to your audience. I’d love to talk to you about it. Email me or call if you think this would bring value to your readers.

Thanks for what you do on Successful-Blog,
PR Person
Title: She who wants to write to 5 bloggers rather than blast 500

I’m sure I missed something. What would you add to the list?

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation!

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, content consumer-creators, PR, social-media

What Possible Benefit Could Anyone Get from a Blog?

September 18, 2008 by Liz

Starting a Conversation Offline

The Living Web

This spring I’ve made it a mission to reconnect with the people doing business outside the Internet. They represent most of the people on this blue planet. It only makes sense that to grow my business, most of my customers will come from that group. I want to understand how they view the Internet. So I started finding gatherings where I could have conversations and learn things. I went looking for patterns and what they seem to reveal.

What I see is a huge gap.

You’ve probably seen it too.

Many business people I met seem to see the Internet as interactive TV. They imagine it works something like a television news room. The virtual connectedness and the personal / business relationships don’t come through. What they describe is an endeavor separate, possibly equal, but unrelated to what they do.

They still hear the word blog and the look in their eyes gets a little glassy. So I’m off to BlogWorld to give a presentation. Sure hope to meet you there, but be prepared, I’m going to be asking . . .

How do you tell people of the benefits of blogging?

Sure am interested in your answer.

–ME “Liz” Strauss
Work with Liz!!

Filed Under: Business Life, Successful Blog Tagged With: bc, blogging-basics, Business Life, having a plan

Patterns of Bad Social Media Behaviors

September 17, 2008 by Liz

In my email this week was a leadership statement from Vincent Wright, Social Media Consultant, man I admire. If you’re on MyBlogLog or Twitter, you may have met him. If you haven’t yet, look for him. You’ll know you’ve found the Wright guy when you see his Wright hand avatar over there.

Wright_hand

Bad Social Media Teachers
by Guest Writer Vincent Wright

In each social media environment, there are patterns of behavior.

There are good patterns of behavior.

There are bad patterns of behavior.

Social media owners, moderators, and group participants recognize both the good and bad patterns of behavior.

Those who seek to use social media platforms for their intended usage, enjoy witnessing those who use social media the right way.

Those who seek a more self-centered purpose — even to the detriment of the platforms they are on — use social media poorly, and jeopardize the platform for all users.

The first group could be called social media environmentalists.

The second group could be called a whole bunch of names — none worthy of sharing with a “PG 13” audience.

But, think about this: patterns of behavior don’t just come into existence without a cause, without a stimulus.

Someone must conceive, create, and cause the propagation of both the good and the bad behaviors we see.

If we see what I call “profile stamping” on Ning, where a member will go to dozens upon dozens of profiles and stamp the same banal message with the same graphic over and over and over, some bad social media teacher taught them to do that.

If we see what I call ” ‘hi’ stamping” on Yahoo Groups, where hundreds of members attempt to sign up for private, moderated groups just by saying, “Hi”, some bad social media teacher taught them to do that.

If we see what I call “toll boothing “ on Linkedin, where some “enterprising” Linkedin member wants to charge you a fee for a service that is free, some bad social media teacher taught them to do that.

If we see what I call “invitationitis” rampant on any number of social media platforms, where people without any modicum of self-control seem to indiscriminately invite just for the heck of inviting, some bad social media teacher taught them to do that.

There is no shortage of other bad social media behavior we could add to the above list – feel free to add yours – but, I love that the word “teach” literally means “to show”. So, if someone is showing you bad social media behavior then, they are bad social media teachers.

And this, too: since the word teach means to show, what are you teaching those who are watching what you’re showing them on these social media platforms?

Vincent Wright
Social Media Consultant
Twitter.com/VincentWright | Linkedin.com/in/VincentWright |
MyLinkingPowerForum.com | MyVirtualPowerForum.com | MyLinkedinPowerForum.com
My Virtual Power Forum on Li Groups | http://www.linkedin.com/e/gis/732357 |
________________

Vincent,
This is going to run while I’m gone to BlogWorld. I agree with the heart and hope in this message. I bet that some are “self-taught” social media experts who are now teaching others to do these nasty things.

Bet the folks who read this have more bad social media practices.

–ME “Liz” Strauss

Filed Under: Motivation, Successful Blog Tagged With: bad teachers, bc, social-media

If You’re Going to Expect Things . . .

September 17, 2008 by Liz

Shining Star by NASA

My dad used to say said, “If you’re going to expect things, expect most things from yourself first. If you’re going to be a star, shine the brightest. If you’re going to be a teacher, own the school.”

When I was young I’d try to correct him, pointing out that teachers don’t usually own the school. He’d have none of my argument. He’d just repeat the entire thing again.

“If you’re going to expect things, expect most things from yourself first. If you’re going to be a star, shine the brightest. If you’re going to be a teacher, own the school.”

It’s taken me most of my life to get close to understanding what he meant or at least I’ve found my own meaning, which seems to be what he was after.

I have few expectations. What I have are much wrapped up in the words, “be nice.”

I don’t expect the world to change just to suit me. It hasn’t done so up to now. I don’t suppose it will.

Expectations frame the future with an illusion of control. No wonder his advice was to expect most things from me.

I’m still thinking on this one. I expect I will be for a while longer.

What did you expect this would be?

–ME “Liz” Strauss
Work with Liz!!

image: NASA photo

Like the Blog? Buy my eBook!

Filed Under: Motivation, Successful Blog Tagged With: bc, creativity, expectations

The Mic is On: We’re Talking about Animals We Love!

September 16, 2008 by Liz

It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

We Call Them Pets

Man’s best friend, woman’s roommate — the animals we love are lifelong friends in real ways. Tonight we’re talking about cats, dogs and other pets.

  • what makes a pet?
  • where do we find one?
  • what’s your best pet story?
  • bring your pet real or imaginary pet.
  • ahem . . .

Kitten

And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey . . . and flamenco dancing (because we always get off topic, anyway.)

Oh, and bring example links to share —

–ME “Liz” Strauss
image: sxc.hu
Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

Open Mic 7pm Chgo Time: Cats, Dogs, and Animals We Love

September 16, 2008 by Liz

Join Us Tonight

We Call Them Pets

Man’s best friend, woman’s roommate — the animals we love are lifelong friends in real ways. Tonight we’re talking about cats, dogs and other pets.

    what makes a pet?
    where do we find one?
    what’s your best pet story?
    bring your pet real or imaginary pet.
    ahem . . .

Oh, and bring example links to share —

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

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