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Use Podcasts to Enhance Your Business

May 28, 2015 by Rosemary

My Apple Watch arrived a couple of weeks ago, and so far, it’’s been a wonderful tool for reminders, notifications, and fitness tracking. (Thanks for reminding me that I’’ve been parked at my desk for 2 hours!)

Unexpectedly, it’’s also helping me enjoy more podcasts, via the Overcast app. (The Apple Watch doesn’t currently support the native iPhone Podcast app, for some reason).

Podcasting is experiencing a resurgence over the last few years, having originated in the 1980’’s and dropped (mostly) from the public eye in the 1990’s. I always dabbled in podcast listening, but never really paid attention to the business possibilities until I discovered Christopher Penn and John Wall’’s Marketing Over Coffee several years ago. This was ““patient zero”” for my own podcast awakening.

In 2014, Edison Research noted that “podcasting is bigger than you think,” in its Share of Ear study. With the ever widening array of content, we are looking to audio as an easy to digest path to consumption.

Whether you’re interested in communications, marketing, PR, running a small business, or the latest crime documentary (you can slip in some Serial if you like), there is a podcast for you. Learn about anything, while working out, folding laundry, or flying to Chicago.

How do you discover new podcasts?

There is a new website built for podcast discovery: Convince & Convert’’s MarketingPodcasts.com. Type in your parameters and find the exact podcast you’’re seeking, by topic, by host name, or by popularity. It’’s basically podcast heaven.

Another great podcast resource is BlogTalkRadio, which categorizes shows, allows you to subscribe, and if you’’re feeling bold, start your own podcast. Podcasts hosted on BlogTalkRadio include a live chat feature, so that you can talk to other listeners as well.

If you’’d rather have an app for that, you can download Stitcher, which will learn your listening preferences over time and make recommendations for you. You can also use it to ““stitch”” together podcasts and shows to make your own personal radio station.

Some new podcasts to whet your appetite

If you’re ready to start listening, here are some of my favorite new podcasts. Smart people talking about business, life, taking risks, and doing it with guts.

  • The Successful Failure – hosted by Gigi Peterkin
  • 100 Proof: The Badass Radio Show – hosted by Jason Falls and Tania Dakka (this one’s somewhat NSFW)
  • The Heart of Marketing – hosted by Jayme Soulati & John Gregory Olson

Do you have a favorite new podcast? Are you considering hosting your own show? Please share with us!

Author’s Bio: Rosemary O’’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

 

Filed Under: Trends Tagged With: bc

Stretch your comfort zone

May 21, 2015 by Rosemary

It was drizzly.
An evening networking event at an outdoor location.
It would have been so easy to skip it, give a lame excuse the next day, and move on.

But I went anyway.

After using my drink ticket and strafing the buffet of appetizers, I found myself searching the room for someone to talk to.

Group of seven people, laughing a little too hard in the corner? No.
Intense duo exchanging business cards near the bar? No.
Dude looking around like the Terminator, scanning for prospects over the shoulders of his group? No way.

And then I saw him. A friendly looking guy standing all by himself. Yes!

I walked up and said, “I don’t know anyone here, do you?”

With that quick interaction, I stumbled upon an instant introduction to someone influential in my industry, who is extremely familiar with my niche, and who would be almost impossible to meet via a cold call.

Will this accidental conversation ever result in any business? Who knows?

What I do know is that every time I put myself outside my comfort zone, it stretches the zone a little bit.

The key is that you don’t go in with a sales mindset, go in with a plan to connect with another human being. Focus on active listening.

There was another time that I accidentally sat down next to the girlfriend of a panel speaker and ended up having a great conversation with him just before the panel started…he actually shouted out my company from the dais.

Or the other time that I made myself go down and hang out in the lobby of a conference hotel and ended up having dinner with all of the speakers.

You can’t be in the right place at the right time if you never go anywhere.

Poke at your comfort zone a bit. Make yourself do the uncomfortable thing, and see what happens.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Personal Development Tagged With: bc

7 Decisive Changes to Jumpstart Your Team’s Productivity

May 19, 2015 by Rosemary

By Tracy Vides

We’ve all looked at companies like Google and Facebook and envied them secretly for their fabulous looking offices, employees who seem super motivated all the time, and products that are world beaters. As managers, we may not have much control over how our offices look or whether every product that rolls out the door is a smash hit; however, we do have control over how our employees feel at the workplace.

Here are some simple changes that go a long way towards making your employees a tad less hassled and a lot more productive.

1. Cut Those Unnecessary Meetings

It’s the bane of modern corporate life. Calling meetings and spending the better part of the day inside conference rooms while work keeps piling up on your desk is a common lament we all hear. A recent study found that 59% of all respondents polled found endless meetings to be a major cause of their wasted time at work.

Avoid unnecessary meetings like those completely pointless ‘FYI’ type meetings. Or meetings that do not directly involve each person attending it. If you do have to meet, limit your meeting time to a maximum of 30 minutes. Anything longer than that and your team’s minds will be elsewhere and you’ll not achieve anything concrete from the meeting.

To make your team a lean mean productive unit, use meetings for three clear purposes:

  1. Brainstorming
  2. Decision making
  3. Team reviews and future planning

For everything else, just stick to your collaboration tools and email.

2. Tame the Email Monster

Speaking of email, that is another huge time killer in office environments. As you read this post, over 200 billion emails have been sent out just today. No wonder intra-team emails comprise one line additions, irrelevant comments, or long winded summaries of earlier emails that effectively add zero value to the final recipients.

A good way to avoid drowning in emails is to institute a policy within your team of keeping emails brief and to the point. Avoid running over three to four sentences in one email to avoid losing the reader’s interest. For feedback on a project or communication regarding tasks, rely on an instant messenger such as HipChat or Convo, or other dedicated tools.

To avoid being overwhelmed by all the email you receive, make it a point to first focus on your immediate priorities. Check email once every few hours, ideally when you take a break from your own to-do list.

3. Empower Cross-Functional Collaboration

A key step in leadership development is to widen the perspectives of your next-gen leaders. Typically, most employees have linear growth trajectories in organizations, where they specialize in one particular function, like marketing, product development, finance, and so on. Their understanding and comfort levels with other functions is often woefully inadequate.

Living with a situation where you only have employees who are super specialized in their own fields is a recipe for succession disaster. Often, people get stuck in an unimaginative quagmire purely due to the lack of a fresh perspective. When the same problem is viewed by a new pair of eyes, solutions surface unexpectedly. An effective leader needs an overall understanding of the business with keen, unbiased insights into what makes the company tick and what are its pain points.

As W. Earl Sasser from the Harvard Business School puts it,

“Expertise in only one area — think John Sculley’s unsuccessful jump from Pepsi consumer marketing to the top of Apple — can be a handicap.”

Therefore, it’s no surprise that cross-functional collaboration that is all the rage these days. And for good reason too. A study conducted by Teresa Amabile from the Harvard Business School on corporate employees across seven companies, shows that a collaborative environment where employees work together without being pitted against each other works best for creative thinking.

Many organizations are so committed to this concept of cross functional collaboration that they build it into their office design. Katherine Vong writes about the tech startup The Flagship, which created a centrally located Piazza (town square) in the office, aiming to encourage conversations and cross-pollination of ideas across teams that wouldn’t usually have interacted with each other.

To begin with, offer your future stars exposure to other aspects of the business than what they have handled so far. Let them spend considerable amount of time learning and getting their hands dirty in new functions. This multi-functional exposure broadens their perspective, preparing them for a more strategic role in the future. Also invest in a collaboration tool like Wrike or Grexit. Such tools allow you to brainstorm ideas, assign responsibility, and annotate or comment on work completed by a team member at your own pace and from the convenience of your Gmail inbox, without the wastefulness of calling multiple meetings.

4. Create SOPs

It’s a common refrain. Too many teams reinvent the wheel with every project that they undertake. In the absence of a documented ‘right’ way to accomplish a task, every employee will try and devise a solution to problems similar to ones that have been solved multiple times before, leading to a lot of wasted unproductive time.

Counter wasting time on unnecessary, repetitive work by developing clear Standard Operating Procedures (SOPs) for common tasks that your team handles. Train your team members in becoming experts at this standard procedure, so that they can function a lot more efficiently when they next come up against a similar issue. Don’t know how to create a SOP for your team? David Grusenmeyer of Cornell University offers a scientific approach to writing the perfect SOP for your team.

5. Make Deadlines Stick

I love a relaxed work environment. However too much of a good thing can be bad for you too. Procrastination is a huge efficiency killer among teams, especially teams where bosses keep pushing the deadlines on projects in order to seem more employee friendly. I am not suggesting that your team throw flexibility out the window.

However, if your team realizes that deadlines can be extended all the time and for indefinite periods, they stop taking deadlines seriously. Which means your team’s productivity suffers and unsavory consequences follow.

Avoid all this nastiness by being clear that deadlines on various tasks are not negotiable. Your team needs to realize that a deadline that is announced is meant to be respected and will not change unless under very, very exceptional circumstances.

6. Bid Goodbye to Silos

While we hear of too many meetings being called that waste everyone’s time, we also see a large majority of workers carrying out their tasks in complete isolation, all by themselves. Independence is a great trait to have, but most office tasks are not new and have been done by someone before. Approaching a teammate for assistance on a task they probably have handled before is a great way to cut delivery timelines and improve efficiencies.

The study quoted earlier found that 32% of workers believe that insufficient collaboration with their co-workers acts as an impediment to their own productivity.

As a manager, encourage your team to always have each other’s backs. The definition of a team itself is a group of individuals who come together to accomplish a goal. Go back to basics by inspiring your team to drop their blinders and reach out and help their fellow members whenever needed.

7. Speed Up Rewards & Recognition

I saved one of the biggest contributors to productivity for the very end.

Even the most talented and efficient employee will soon lose all drive and interest in his work if his results go unnoticed.

Most organizations pay lip service to rewards and recognition by having an annual R&R ceremony where one person is felicitated for a good job done. Trouble is, a team is not made up of just one person. Every member of a team puts in effort all year long, some of which catch the public eye and many which go unnoticed in the larger scheme of things. When sincere efforts and small victories go unheralded, over time, workers become less motivated to put in their very best.

Don’t let this despair set in within your team. That will be your team’s death knell. Instead, institute a program of regular and instant recognition to make your team members feel valued. It doesn’t have to be something big or formal. Even a congratulatory email (copied to senior management) to employees on a job well done makes them feel important and appreciated.

Parting Words

High productivity is a fruit that is ripened by a positive and motivating team atmosphere as much as by an individual’s own drive. Tell us how you encourage productivity within your team. I’d love to know!

Author’s Bio: Tracy Vides is a content creator and marketer, who loves to blog about subjects as diverse as fashion, technology, and finance. She’s always raring to have a discussion on startups and entrepreneurship. Say “Hi” to her on Twitter @TracyVides. You can also find her on G+ at gplus.to/TracyVides.

Filed Under: teamwork Tagged With: bc

Are you tapped into the Asian market?

May 14, 2015 by Rosemary

This invitation comes courtesy of SOB community member Mitch Arnowitz. You can’t build a successful business without expanding your horizons beyond your front door. Consider the huge market opportunity presented in Asia:

Think Asia, Think Hong Kong – “the largest Hong Kong promotional event in North America“ is being held in Chicago on June 10th, 2015.

Produced by the Hong Kong Trade Development Council, this free symposium is connecting businesses in the US and Canada with Asia’s markets. Programming includes a visiting technology mission, business-matching meetings and a panel of industry experts who will explore the developments and opportunities in using RMB for payment, investment and Financing.

Mission topics include new materials for industrial/manufacturing applications and start-ups for tech acquisition.

Interesting sessions are planned that include company execs revealing how they’re using technological advancement in manufacturing to foster long-term economic development.

Speakers include Mr. James Thompson, GBS (Chairman and Founder, Crown Worldwide Group), Mr. Gebhard Rainer (President and Chief Operating Officer, Coach, Inc.) and Mr. Howard Tullman (Chief Executive Officer, 1871).

At Think Asia, Think Hong Kong, Successful Blog readers will learn:

  • How to collaborate with Mainland China on technology and R&D
  • How to sell to China and Asia through Hong Kong
  • How to ride the Chinese outbound investment wave

Find out more and register at: Think Asia, Think Hong Kong

—–

Think Asia, Think Hong Kong promotes Hong Kong as Asia’s central business district, the first stop for overseas companies entering the Asian market, and the global gateway to China. Follow us on Twitter @TATHK_USA, LinkedIn and Facebook.

Filed Under: Trends Tagged With: bc

Give your customers the same TLC as your prospects

May 7, 2015 by Rosemary

Have you ever tried this trick?

Next time you need phone help from a big, faceless corporation, when you hit the dreaded voicemail tree, dial sales instead of customer support.

See how fast they pick up? Yep. If you are a prospect, you are treated like a king, while current customers are shunted into the Beetlejuice waiting room.

Make sure you aren’t perpetrating this injustice within your own business.

It can manifest in a thousand little ways:

  • When you check your email, do you respond to the sales inquiry before the customer question?
  • If you work in retail, do you pick up the phone while you’re waiting on a customer in person?
  • At a conference, are you staring over your customer’s shoulder, looking for a new sale?

If you are consistent with the way you approach your business relationships, prospects and customers will know exactly what to expect, at every point in the process.

Look them in the eye, find out what they need, and serve it to them with respect.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Marketing /Sales / Social Media Tagged With: bc

How to allow new leaders to thrive

May 5, 2015 by Rosemary

By Roz Bahrami

The goal for any growing company is to allow core employees to take on leadership roles. Ensuring that these new leaders thrive in their positions and motivate and help other employees is not always the easiest task.

Here are some tips that can help newly advanced employees thrive in their leadership roles.

Promote more than one

Promoting more than one person is a great way to support a rising leader. Allowing peers to go through the process together allows the new leaders to feel more comfortable without being alienated. Learning and supporting one another are key criteria for leadership.

Training

Providing leadership training is a great way to make a recently promoted leader feel more comfortable and confident. Having leadership skills is not an inherent skill for everyone, but providing training allows the employee to not only improve their own skills but also become a more valuable member of your organization.

Constant communication

Communicate the goals and values that your organization strives to achieve, and your new leader’s task will be easier. It is easier to know where you are taking an organization in the long run when the map is already handed to you.

Check-ins

Receiving constant and frequent check-ins allows the newly promoted leader to feel supported without feeling too pressured. An employee who feels they are valued by an organization, because so much time is being spent on them, will work harder.

Feedback

Constructive criticism is the best way to allow an employee to grow, and develop on his or her own.

Allow for failure

Doing a specific task without guidance and failing allows you to learn the skills moving forward. Allowing employees to try methods that fit their needs without being worried about failure and recrimination will help them to flourish.

Show their value

Allowing your newly promoted leader to find their value by voicing their opinion and providing input creates great confidence. Focus on getting them to contribute to a strong and supportive company culture, and you will ensure more initiative is taken.

Give work

By assigning work to your newly delegated leader, you will not only learn how your employee does work but will also give them the confidence that their contribution is valued.

Share your experiences with us regarding a new position you’ve had to deal with in your organization. Do you believe these tips will benefit a new leader?

Author’s Bio: Roz Bahrami is a blogger for SkyPrep.com, an online training software for companies to train employees and measure results. Roz is a regular contributor to blog posts related to corporate training, L&D and HR technology.

Filed Under: management, Successful Blog Tagged With: bc

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