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Go ahead and start something

April 30, 2015 by Rosemary

Rumblings, grumblings, blogging is dead. Social media is saturated. There’s too much “content.”

I call nonsense on all of this.

If you have an important message inside you, and a burning desire to write, you should go ahead and do it.

There’s never been another you. And until cloning becomes a thing, there will never be another you again.

The cool invention, business concept, painting, movement that’s been percolating in your brain? Let it out.

Stop judging it in the darkness of your head and let the rest of us check it out in the daylight.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Motivation Tagged With: bc

The magpie and the docent – a tale of two writers

April 23, 2015 by Rosemary

Magpie – a person who collects things, especially things of little use or value, or a person who chatters idly.
Docent – a person who acts as a guide, typically on a voluntary basis.

The Magpie

The magpie flits from branch to branch, picking up shiny objects (the latest app) and sharing them randomly (G+ one day, Tumblr the next).

She has no routine writing schedule, and her audience/customers have no idea what to expect next.

She occasionally shares something brilliant, and then disappears for weeks at a time.

The Docent

The docent has a clearly defined area of expertise.

She shows up on time, and is able to clearly teach her audience within her niche.

Her customers rely on her as a resource and trusted guide.

She leads her readers in an engaging conversation about the chosen subject.

Your Writing Style

If you want to build something of lasting value, consider yourself a docent, not a magpie.

Whether you’re writing for business or pleasure, there should be a thoughtful through-line in your work. Your audience will recognize you from a mile away if you do it correctly. Further, they will grow to rely on you. And trust is the foundation of every successful business relationship.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Writing Tagged With: bc

Why Google is Forcing You to Become Your Own Publisher

April 17, 2015 by Rosemary

By Mickie E Kennedy

The algorithms at Google HQ are moving and shaking again, and they dramatically affect how you’ll approach public relations and press releases moving forward. If you’ve been using the more traditional routes to get noticed “newspapers, magazines, other journalists, etc.“ then you may want to start rethinking your strategies.

That’s because a new update to Panda 4.0, Google’s controversial search algorithm update, came down the wire recently. One of the original Panda’s big changes was a step away from press releases, but the search engine company has changed its tune as of late.

So while Google is now new press release about your brand new smartphone and tablet app called “Monkey Business.” In the past the process would be to send the release out to as many places that would take you. Local newspapers, for example, or if you think the app is worth it to magazines, blogs, and other sources that specialize in phone apps and electronics.

Now, though, the process is a little different. As soon as you write it (and edit the heck out of it so it’s perfect) you want to publish it. Why? Because the first place to publish it gets the results on Google. Anybody else who publishes it afterwards, even with edits or added material, will get pushed way down the results list.

So no more blasting out the release as far and wide as you can make it and sending to everyone on your email list. Keep it on the down-low so you can reap all that sweet attention for yourself. On top of that, you really need to utilize all the resources at your disposal. Link to your website, social media, and other material so your readers will stick around and see what you’re all about – and hopefully download your new app.

What’s the Same?

Don’t take this as a chance to blast as many press releases as possible. Flooding the airwaves with poorly written, unfocused copy won’t gain you any advantage. Panda 4.0 still values quality over quantity, which was the whole point of the update in the first place. It’s just that Google has conceded that press releases are actually worth paying attention to.

“Driving clicks and earning a solid reputation always comes back to one factor – people,” said eReleases founder Mickie Kennedy. “Influencing discourse and becoming the subject of conversations online and off is the only thing that’s ever going to earn you an organic foothold in the search rankings. So what better way to do that than with a well-written press release targeting actual, living, breathing journalists?”

So rather than focusing less on quality, you should double down on it. Make your press releases not just interesting but truly captivating. Give people a real reason to check out your story and your business. Otherwise, there are tons of other places on the web for them to visit. Don’t give them that chance!

How does your business plan on taking advantage of these changes to Google’s algorithm?

Author’s Bio: Mickie Kennedy is founder of eReleases PR in Baltimore, MD, and author of The Advanced Guide to Writing Powerful Press Releases.

Filed Under: SEO Tagged With: bc

When is it time to hire your first employee?

April 16, 2015 by Rosemary

You’re a solo entrepreneur. Business is doing well, but you are burning the candle at both ends and your family is no longer pretending to expect you at mealtime.

That’s no bueno.

It might be time to consider hiring some help.

You Might Need to Hire Some Help If…

  • Your customers are seeing you less and less (especially if you’re in the consulting business).
  • You are doing tasks that aren’t in your sweet spot of skills (hello accounting, graphic design).
  • You are spending 100% of your time putting out fires and no time planning your business (recipe for disaster).

Think about the last month. Do any of the items above resonate with your schedule? Then it’s worth at least exploring whether you’re ready to handle hiring someone.

You’re Ready to Hire Help If…

  • You are prepared to delegate work and manage another person.
  • Your profit margins can support the investment. (Consider salary and benefits.)
  • You’re mentally ready to fire the person if it isn’t working out.

If you feel comfortable with the items above, you can move to the next step, which is defining your biggest need and writing a detailed job description. This might be the hardest part, because you may need skilled help in multiple disciplines.

Time to sit down and gut check what you really need. How many hours worth of work do you need for each task or skill-set? Maybe you don’t even need a full-time person.

Some Alternatives to Hiring a Full-Time Employee

  • Virtual help, virtual assistants – there are tons of resources out there for virtual employees. They can help with tasks like scheduling appointments, copywriting/editing, and more.
  • Part-time help – you could consider hiring someone for a few hours a week. See if it’s working out, if you’re comfortable delegating responsibilities, if it’s helping you get more business.
  • Freelancers – hiring a freelancer is a great way to accomplish a one-time, defined project. Be sure you specify, up-front, exactly what the job entails and what the delivery date will be. Get a signed agreement.

Have you been thinking about expanding your business?

You’ve got to spend money to make money. Don’t be afraid to invest in your business and yourself.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

 

Filed Under: management Tagged With: bc

Why strong people ask for help

April 9, 2015 by Rosemary

I was told yesterday that I have “walking pneumonia.”

Not really a big deal, it’s pretty common and I don’t feel that sick. However, it’s my own fault that it got this far.

I let a bad cold linger for three weeks before finally breaking down and going to the doctor. Through all of the symptoms, coughing, chills/fever, sore throat, sleeplessness, lethargy…I soldiered on and told everyone that I was “riding it out.”

That was selfish and silly. If I had gone to the doctor in week one, I probably would have gotten medicine and started healing in a couple of days. Instead, I’ve been a shallower version of myself for almost a month. Family, co-workers, and customers have gotten the short end of the stick because I was “too busy” to take care of myself.

This morning, having taken some medicine and finally gotten a great night’s sleep, it hit me like a ton of bricks. It’s not weak to ask for help. It’s strong.

Strong People Ask for Help

  • If your business is suffering because you are bogged down in repetitive tasks that don’t require your “special sauce,” consider hiring a virtual assistant.
  • If you spend too much time going back and forth trying to set appointments with people, think about using an online scheduler like MeetMe or Simplybook.me.
  • When you’re trying to launch or promote something for your business, don’t be afraid to reach out to your friends and colleagues and let them know what you need. Look for the people who won’t let you fail. Be specific, and be grateful when they do support you. Be there for them when they have something to promote as well.
  • When someone offers to help, accept it. Stop pushing people off, saying “I’m OK, it’s all good.”
  • Trust the people you hire to take care of their responsibilities, until proven otherwise. The ability to delegate effectively is a true sign of leadership.
  • Think about cross training your team as much as possible, so that colleagues can offer relief to one another when necessary.

And if you’ve had a bad cough for more than four days, take yourself to the doctor!

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Leadership Tagged With: bc

Visualization Plus Journaling Equals Sales Magic

April 3, 2015 by Rosemary

By Deb Bixler

We all know about the power of visualization. Combine that with journaling for direct sales success!

I am often asked about how to write a journal.

When we can combine journaling and visualization with a sense of fun, we can create some very powerful possibilities; and you don’t even need a coach to do this!

It’s a coaching technique you can do by yourself.

To illustrate this, I want you to do a little role-playing, a little visualization in your mind’s eye, and then we’ll sort through the ideas behind the activity.

I’ve chosen a situation from a typical direct sales party plan, but you can easily use the same technique, using a networking business opportunity meeting.

How To Write A Journal: Visualize

Just imagine yourself sitting in an invisible corner of a living room watching a party taking place. Visualize what should be happening to achieve success at the party.

As you sit there listening and watching, your mind starts to wander a little bit.

You say to yourself, ‘wouldn’t this be fun if I could just direct this party like it was a play?’

Visualize Direct Sales SuccessYour mind suddenly starts racing as if a light bulb came on, and you start to think back to everything you can remember about dramatic play productions.

Your mind now shifts into overdrive as you think about the different elements of your production. You think about five dramatic elements too fast almost to even write them down, but then you remember that you were going to write down all of your inspired thoughts. You pause just long enough to scrawl down five words that you’ll revisit later.

You’re getting ready to write in your journal the next morning. You remember your scribbled message and pull it out to look at your five terms. If only you could produce this play!

Write a Journal Of Your Thoughts

Write the pictures in your mind in your journal.

  • Scene: Every play has scenery or a situation within which everything occurs. A dark and stormy night produces a much different production than a sunlit meadow. You think about all of the background that makes up a party and then realize if you had the party set in a different scene, the party itself would often be different. A bingo held at a traditional party is much different than one held with multiple hostesses. You also realize that a lunchtime party is much different from an evening one because the scenery is so different. It’s the same basic party, but because the scene changes, the party changes.
  • Act: Every production has different acts. You giggle as you think about the one act play you almost got involved with in high school. Then you start to think about a party as a drama in three acts, with a beginning, a middle, and an end. You keep going as you realize the party guests expect different things to happen at different stages in the party: introductions, product explanations, your recruiting bid, a question-answer time, and finally the order processing. Getting into this whole thing, you start to think about doing different activities during the different acts because they might fit together better with the audience’s expectations.
  • Actors: Drama just wouldn’t be a drama without people playing their parts. When you hold your demonstrations you’re the main character, but you pause to think about the possibilities. Could I make the hostess and the guests the main characters? Maybe if I was more of a director and let them be the actors, they’d enjoy the experience more. Why do I need to prepare all the samples? Let’s let the guests be the characters who make samples.
  • Props. You’ve never seen a play without all that other stuff being present for the actors to use. You smile as you think of a western gunfight happening without any guns. Then you have a serious moment as you think about how your choices of products influence the rest of the party. Maybe you should tell more about what the host offers to help with your dating bids. Those really are very important!
  • Theme: Think about the different types of theatrical productions that you’ve seen over the years. The melodrama (not at my party, you vow); the comedy (they keep coming back because we have fun) the drama (that hostess and her sister really had a terrible fight); stand-up routines (you grimace as you think about how practice might have helped that one).

Thinking about themes, some synonyms come to your mind like the purpose of the party:

  • Was it to sell?
  • Was it to recruit?
  • Was it to just get together and have fun?

Thinking about your theme also leads you to wonder about key motivations.

Why should the hostess have the party? You always hear directors talking about motivation.

How Do You Visualize Your Attitude?

Finally consider attitude:

Did we all really want to be here? What’s our attitude about this play?

You’ve finished writing in your journal and it’s time to start your day.

You think about those five key terms: scene, act, actors, props and theme and realize you’ve found a new way to think about your demonstrations.

How To Write A Journal? Just Visualize Your Business!

How can you see your activities through the camera’s eye? When you start journaling your visualizations you will begin to see results from the efforts!

We’d love to hear about how you can shift the framework for your visualizations. Please share in the comment section below some of your visions of success.

Author’s Bio: Deb Bixler Google+ is a direct sales educator who teaches proven systems that work in all direct sales companies. Treat your business like a profession and you will get professional results. Learn more home business systems at: http://www.CreateACashFlowShow.com

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc

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