This week I’m pleased to interview the two creative minds behind the Ryo adaptor (launching today on Kickstarter), Lori Liu and Kevin Lieber. Crowdfunding is a great way to road-test an idea, gauge … [Read more...]
10 Tool Tweaks The Cool Kids Use
Remember your cool friend in high school who was the first to figure out how to twist up black rubber bracelets? The 2014 version, for me, is that marketing colleague who had her new Google+ cover … [Read more...]
5 hot call to action tips for business bloggers
You’re blogging for a reason, right? If your blog is part of your business strategy, it’s time to do a check-up on your call to action (CTA). A call to action is something that is intended to provoke … [Read more...]
Devil’s Advocate or Guardian Angel?
By Lindsay Bell Why are people afraid of being challenged? I’m not talking about the “throw down the gauntlet”, back alley type of challenge, which of course would be unsettling. I’m talking about … [Read more...]
Stand Out From the Crowd: 5 Personal Branding Tips for Entrepreneurs
By Ava Morrison Entrepreneurs often become the public faces of their companies. Follow these five branding tips to build a reputation for yourself as well as your company. Branding Tip #1: Use a … [Read more...]
SMART Goals Or Better Yet Smart-ER Goals!
By Deb Bixler When experienced business professionals tell you that you need to make SMART goals, they are referring to more than just using your intelligence to guide your planning. The SMART goal … [Read more...]
Smarter Shoppers: How to Convert on New Buyer Behavior
By Darren Creasey Online marketing is an industry that is acutely aware of buyer behaviors and patterns; in fact, many trends in digital marketing are driven by this awareness. The Internet is a … [Read more...]
Five Lessons Small Businesses Can Learn From Liz Strauss
By Shonali Burke Like many bloggers in the PR and marketing realm, I’ve been in awe of Liz Strauss ever since I became aware of the “name bloggers” in my professional world. When I started my own … [Read more...]
5 (more) Apps That Make My Business Life Easier
I’m a technology magpie, flying around poking and picking up shiny objects. I bring them back to my nest and play with them for a while, trying to decide if they’re worthy of a permanent space on my … [Read more...]
How to Make Your Blog Stand Out in the Crowd
By Tracy Vides To err on the side of diplomacy has always been a safer bet than being blunt. Diplomacy is everywhere. Being nice is an all-pervasive disease. To be boring, just like diplomacy, works … [Read more...]
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