By Lisa D. Jenkins IÂm building my backpack gear set and this past weekend I bought a sleeping bag. Not a regular “throw something on the floor because weÂre out of beds” type bag, but a serious … [Read more...]
Do You Do Contract Work? Pay Attention To This Painful Lesson Learned
By Lisa Jenkins What This Is and Isn’t Its not a mea culpa. It’s an object lesson I’m sharing so you dont ever have to learn it for yourself. The Backstory Now, I either charge full fees for what … [Read more...]
Managing to Expectations: A Primer
By Dipti Parmar The best advice I received during my career in corporate America can be summed up in these four words; inspect what you expect. These four words that can provide focus for managing a … [Read more...]
5 Social Customer Service Tools You Should Know About
By Diana Gomez Gone are the days of customer service phones ringing off the hook. While some people may still want to use traditional means to connect with companies, modern consumers rarely want to … [Read more...]
Four Content-Rich Blog Posts You Should Be Creating
By Diana Gomez These days, it’s not enough to post a picture of what your business has been up to this week. Sure, some customers may find interest in which food truck is parked at the office today, … [Read more...]
How to really make Twitter work for your business
By Tina Hamilton By now entrepreneurs and small business owners should be aware that marketing from social media platforms is highly advantageousânamely Twitter. I thought I knew it all when it came … [Read more...]
Stop Calling it Content
It’s official. The push for “content” has pervaded society so completely that I had this actual conversation with my 10 year old the other day: 10 Yr Old: “Mom, no-one is visiting my website.” Me: “I … [Read more...]
Marketing Your Blog in the Real World
By Kelly Edwards Blogging is not limited to cyberspace, and neither is promoting your blog to boost its recognition. In fact, marketing at events is an opportunity to access a whole range of readers … [Read more...]
Put a Face to that Name! Use Images to Build your Personal Brand Online
By Diana Gomez For many small business owners, their integrity is the backbone of their enterprise. Loyal customers depend on them to reliably deliver exceptional goods and services. This personal … [Read more...]
Four loyalty programs worth following
By Diana Gomez Every day I read about how to grow your business and expand your clientele. And sure, getting new customers is an important factor in any marketing tactic, but what about the ones you … [Read more...]
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