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B.A.D. Bloggers, Leah Jones and Jeremiah Owyang on the Strategy of Listening to the Web

November 28, 2007 by Liz Leave a Comment

Bloggers About Dialogue

BAD Blogger Button

Ask a blogger why he or she started blogging and it’s likely you’ll hear that it had to do with sharing a wealth of knowledge and finding an audience to teach. I enjoyed a conversation last night with a blogger who had been blogging for 5 years and she told me that she started for every same reasons. It’s information sharing that gets us here. But it’s the conversation with real people that keeps us engaged and building communities — for our businesses and as part of our lives.

Though we participate in the conversations on our blogs and others, two of our own Successful and Outstanding Bloggers were extending the conversation to the folks who don’t necessarily do that.

Have you met Leah Jones and Jeremiah Owyang?

Leah Jones in the Chicago Tribune November 23, 2007

Look there’s Leah Jones, above the fold on the front page of the Business Section of the Chicago Tribune!

Leah Jones, Conversation Analyst for Edelman in Chicago and Jeremiah Owyang, Senior Analyst for Social Computing at Forrester Research were featured in a piece called, “You talk, they hear on web.” by Tribune staff reporter, Eric Benderoff.

Here’s a virtual article base on what these two prominent bloggers had to say. The questions are mine. The answers are from the article text. [Please note: These quotes are presented dynamically with an eye to maintaining the speakers’ original intent, despite this new context. My hope is to offer a closer glimpse of the blogger behind the words. The original, must-read article carries the full story.]

Leah, what does a conversation analyst really do?

“I pay attention to what people say online,” said Leah Jones. . . “My job is research and education,” Jones said. “I do a lot of small group training on social media.”

So, do you talk as well as listen?

“To get a true sense of what people are saying on blogs or in forums, we don’t get involved in the conversations,” Jones said. . . . “If I e-mail a blogger, I tell them ‘I’m Leah, I work at Edelman and I’m writing you because … ,’ ” she said.

So what are you looking to do with and for your clients?

“When we look at 2008, we’re asking, ‘What’s our news? What’s our online strategy? What are our conversation strategies?'” Jones said.

Jeremiah spoke on social media strategies as well.

Jeremiah, what’s the key to social media strategy?

“If you have a social media strategy, you need the right people,” said Jeremiah Owyang.

Why did you say 2008 will be an important year for social media?

“For the first time, you will start to see budgets set aside for social media strategies and processes,” he said. . . . Later he added that “As customers get more involved, expect their feedback to shape new products.”

Both of these bloggers are genuine and engaging conversationalists, who set aside their own thoughts to listen in to what we are saying, to learn where the conversation will go.

Leah and Jeremiah, you are B.A.D. Bloggers! Thanks for taking the conversation to the world of print.

–ME “Liz” Strauss
Want to be a B.A.D. Blogger see the. . . a B.A.D. blogger page

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Filed Under: Interviews, Successful Blog Tagged With: bc, blogging, Chicago-Tribune, conversation, Eric-Benderoff, Jeremiah-Owyang, Leah-Jones, social-media

Comments

  1. Timothy Singleton says

    November 28, 2007 at 6:54 AM

    Morning, Liz. Thought I would just say hello!

    Hope you are well.

    Tim

    Reply
  2. ME Liz Strauss says

    November 28, 2007 at 6:55 AM

    Hi Tim!
    I’ve been thinking of you! I’m grand! Hope you’re the same. 🙂

    Reply
  3. Jeremiah Owyang says

    November 28, 2007 at 7:15 AM

    Thanks Liz for the shout out!

    Reply
  4. Mother Earth says

    November 28, 2007 at 10:05 AM

    very interesting article – love the BAD badge – Liz!

    What strikes me is the comment made on how blogging can hurt a brand. I find so many that see blogging as useless or misinterpret them, I’m glad I was lucky enough to land in the right crowd 🙂

    Mother Earth aka Karen Hanrahan
    http://www.bestwellnessconsultant.com

    Reply
  5. ME Liz Strauss says

    November 28, 2007 at 10:13 AM

    Hi Mother Earth!
    We’re glad you found our part of the world as well. 🙂

    Reply
  6. J. Erik Potter says

    November 28, 2007 at 4:28 PM

    Great article, Liz. I’m actually prepping a proposal to my management team about adding a position just like they discuss.

    I was just on Jeremiah’s site two days ago. More great discussions on these new career opportunities:

    http://www.web-strategist.com/blog/2007/11/08/seeking-formal-community-manager-job-descriptions/

    http://www.web-strategist.com/blog/2007/11/25/the-four-tenets-of-the-community-manager/

    Reply
  7. ME Liz Strauss says

    November 28, 2007 at 5:33 PM

    Hi Erik,
    I’ve read those posts on Jeremiah’s site. Glad to see that you’ve read them too. That’s a good set of posts he has going there.

    Good luck with your proposal!

    Reply
  8. Leah says

    November 28, 2007 at 5:53 PM

    Hey there! Thanks for the shout-out and for designating me as a BAD Blogger!

    Reply
  9. ME Liz Strauss says

    November 28, 2007 at 5:55 PM

    Hey Leah!
    Sorry it took so long to get this up. On the other hand, maybe you get to enjoy the limelight a little longer. 🙂

    Reply
  10. ME Liz Strauss says

    November 28, 2007 at 6:56 PM

    Hi Jeremiah,
    Your comment got stuck! It’s great to see you!

    Reply

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