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Best Practices in Social Media with the Eyes

August 28, 2008 by Liz 20 Comments

It’s with the Eyes

SOCIAL MEDIA ON THE
The Living Web

Mitch Joel at Six Pixels of Separation has set out a challenge to put forth one social media best practice that we particularly stand behind. Chris Brogan took mine and then had the nerve to tag me.

So I moved from the ears to the eyes.

Watch What People Actually Do

Watch what people actually do — one person at a time. Spend at least an hour watching how someone uses a site you’re interested in. Note where they start, what features they use, in what order, and for how long. If you can ask them why. Then watch another the same way. Watch at least five. If it’s a site about to launch, watch new users. It’s a site, you want to learn, watch the pros.

Often what people say and what they do aren’t the same. Find the patterns and you’ll find the appeal of any site.

Now it’s your turn:
Blog it.
Link to Mitch’s blog
Tag it “social media marketing best practices”
And then tag someone else with the meme.

I tag: Drew McLellan, Toby Bloomberg, Shama Hyder, David Bullock, and Becky McCray

–ME “Liz” Strauss
Work with Liz!!

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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Social Media Marketing Best Practices Project

Comments

  1. Juggling Frogs says

    August 28, 2008 at 11:45 AM

    When Quicken originally came out, many, many years ago, it was the most intuitive (no pun intended) piece of software I had ever encountered.

    They developed the user interface by sitting fifteen secretaries in a single horizontal line, each with a computer running Quicken. The developers sat facing the users.

    Whenever someones brow furrowed, the developers would come over and ask what caused the confusion.

    Reply
  2. Ultimate Blogging Experiment says

    August 28, 2008 at 11:48 AM

    It is really good to watch the other users or people and what they are doing within social media. It can actually really help you decide how you are doing to get these people to come to your web site or blog.

    Reply
  3. Cath Lawson says

    August 28, 2008 at 9:04 PM

    Hi Mitch – that’s a brilliant idea. I really struggle to learn social media, so I’m going to spend a bit of time watching what others do. Thanks.

    Reply
  4. Patricia says

    August 28, 2008 at 11:01 PM

    I am just a bundle of learning energy today – now I need to figure out how to observe someone and learn social media myself..My sense of smell told me the most information about my children and their health – but when doing an in person counseling session I pose many new questions by observing and using my eyes. How do I observe when I am so isolated? Hmmm?

    Reply
  5. ME Liz Strauss says

    August 29, 2008 at 7:33 AM

    Hi Juggling Frogs!
    Thanks for bringing that up. I’d totally forgotten about the way that Quicken was tested. Yep that’s the way to do it. It’s the only way to make sure real customers get what they need. 🙂

    Reply
  6. ME Liz Strauss says

    August 29, 2008 at 7:34 AM

    Hi UBE,
    I’ve learned a lot by watching power users — the biggest thing I’ve learned is that they all use the tools in slightly different ways to get the results they want. The tools serve them. 🙂

    Reply
  7. ME Liz Strauss says

    August 29, 2008 at 7:35 AM

    Hi Cath,
    Mitch just suggested the meme, the advice is mine. Deep down inside you knew that. Do watch. You’ll be surprised how much faster the tools start to make sense. 🙂

    Reply
  8. ME Liz Strauss says

    August 29, 2008 at 7:39 AM

    Hi Patricia,
    Artists often focus on the negative spaces. Sometimes what people don’t do and where you don’t see them is equally important. 🙂

    Reply
  9. Patricia says

    August 29, 2008 at 5:26 PM

    Liz,
    Thank you for your comment, I have now been told about the negative spaces 3 times – so I spent this morning looking at my site and my consultant’s recommendations with negative space in mind. I got several very good thoughts I will run past my web guru. I actually got 2 comments on my site yesterday – wow I felt like that was affirmation that I am moving in the right direction. FYI – I can not seem to figure out how to purchase your book – is it available on KINDLE? and do you get paid if it is? Thank you

    Reply
  10. ME Liz Strauss says

    August 29, 2008 at 5:57 PM

    Hi Patricia!
    It’s the spaces that make the words. Yeah.

    The easiest place to find the book is here. You’ll get to see my other blog too. 🙂

    The Insider’s Guide the Conversation that’s Changing How Business Works

    Reply
  11. Drew McLellan says

    August 31, 2008 at 5:18 PM

    Liz,

    Amen to your best practice! And I gladly accept the tag. Watch for my best practice tomorrow!

    Thanks for the invite and the insight!

    Drew

    Reply
  12. ME Liz Strauss says

    September 1, 2008 at 6:55 PM

    Hey Drew,
    And lifting folks up, as you say, is also a fine, fine thing. 🙂

    Reply

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