Best Practices in Social Media with the Eyes

It’s with the Eyes

Mitch Joel at Six Pixels of Separation has set out a challenge to put forth one social media best practice that we particularly stand behind. Chris Brogan took mine and then had the nerve to tag me.

So I moved from the ears to the eyes.

Watch What People Actually Do

Watch what people actually do — one person at a time. Spend at least an hour watching how someone uses a site you’re interested in. Note where they start, what features they use, in what order, and for how long. If you can ask them why. Then watch another the same way. Watch at least five. If it’s a site about to launch, watch new users. It’s a site, you want to learn, watch the pros.

Often what people say and what they do aren’t the same. Find the patterns and you’ll find the appeal of any site.

Now it’s your turn:
Blog it.
Link to Mitch’s blog
Tag it “social media marketing best practices”
And then tag someone else with the meme.

I tag: Drew McLellan, Toby Bloomberg, Shama Hyder, David Bullock, and Becky McCray

–ME “Liz” Strauss
Work with Liz!!