By Ryan Connors The first step in deciding which social networking sites are best for promoting your blog is really learning more about who your ideal readers are. If you donÂt know who youÂre … [Read more...]
How Real-Life Local David Turned Tables on Large Chain Goliath
By Nimish Thakkar New York could easily be one of the most competitive marketplaces for restaurants. From small operations to large franchises, the food industry is clamoring for a share of the pie in … [Read more...]
How to Differentiate Yourself in Business
By Deb Bixler If you are looking for new strategies for selling you need to know what it is that makes you shine above your competitors. Knowing what makes your business truly unique is what will help … [Read more...]
How to really make Twitter work for your business
By Tina Hamilton By now entrepreneurs and small business owners should be aware that marketing from social media platforms is highly advantageousânamely Twitter. I thought I knew it all when it came … [Read more...]
3 Things I Discovered About Marketing From My Customers
By Chris Nosal Over the years, going through various systems, methods, and education on marketing, IÂve come across a lot of information on the topic; much of it subject to debate, criticism, and … [Read more...]
5 Reasons Why Social Media Managers Shouldn’t Live Without Analytics
By Marcela De Vivo An adept social media manager knows that no social platform or social signal is truly insignificant, which is why we often create multiple accounts on every platform that exists, or … [Read more...]
Avoid These Four Email Marketing Mistakes
By Kelly Gregorio With the right email-marketing program in place, you can connect with your customers while saving your business money, time and effort. With the option of real-time messages, email … [Read more...]
How Amazon Became the “Default”
When I need to buy something, whether itÂs a set of sÂmores skewers or the latest bestseller, I click on over to Amazon.com first. ItÂs taken me a while to recognize this behavior, because I was … [Read more...]
Six Steps to Getting the Attention of Journalists on Your Own
By Gini Dietrich I am a communications professional. My entire career has been spent at PR firms – first at Fleishman-Hillard in Kansas City, then Rhea & Kaiser in Chicago, and I started Arment … [Read more...]
5 Resources To Help You Pitch Like a Pro
On the AMC series The Pitch (watched by advertising nerds like me), the pitching team strides into the conference room with a steely confidence that’s equal parts John Wayne and Kanye West. They are … [Read more...]
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