By Barbara Fowler Niche-marketing: Creative or Creepy? It depends. Yesterday I got a package in the mail. A mysterious package from Klout. I opened it up and low and behold, it contained three new … [Read more...]
Tips for Getting More Facebook Shares
By Charles Mburugu Everyone would want to have their Facebook posts shared by as many people as possible. A share is somewhat like a vote of confidence, showing that someone values your content enough … [Read more...]
Find out where your ideal client is hiding
My parents used to live near a famous fishing stream, the Yellow Breeches. Over the years, I noticed that on certain days, there would be a lot more fisherman out there in the water, decked out in … [Read more...]
Get More Sales and Better Revenue Numbers
Does your sales team enjoy your sales meetings? Or have you caught the telltale glazed eyes that let you know the stacks of work back at their desks are looking a lot more attractive than your meeting … [Read more...]
How to Get Your Buyers to Stop Objecting to Price
By Scott Dailey Imagine this scenario: You just finished making your product presentation and yes, it went as you planned  as you hoped even. Your buyer now knows the costs, and was sincerely … [Read more...]
How to tame social media’s sound and fury
“Out, out, brief candle! Social media’s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and … [Read more...]
How do you label yourself?
When I was in 8th grade, my math teacher had a tradition of writing down little pithy comments about each student for the yearbook. She read them out loud at the end of the year, in front of the whole … [Read more...]
How to Handle Recent LinkedIn Company Page Changes
On April 14, 2014, LinkedIn removed the separate Products & Services page associated with all Company Pages. If you had been trying to build a credible presence on LinkedIn, this change may have … [Read more...]
Stop Calling it Content
It’s official. The push for “content” has pervaded society so completely that I had this actual conversation with my 10 year old the other day: 10 Yr Old: “Mom, no-one is visiting my website.” Me: “I … [Read more...]
6+1 Traits: Word Choice — A Writing & Business Power Tool
Word Choice Reveals Things About Us Hugh Prather says, We cannot talk without talking about ourselves. Word choice is where our bias shows. Difficult, arrogant, clever, brilliant, resistant, … [Read more...]
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