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Intra-Linking as Promotion

November 9, 2005 by Liz

Do you know Yaro Starak’s blog, Entrepreneur’s Journey? I follow it because he’s always testing things. I dropped by today looking for something on search engine optimization and found the most-like Yaro tip.

Yaro calls it intra-linking. He places keyword links at the bottom of each page. These key content words link to other pages in his blog. He chooses words that he uses often in his entries.

The idea is that this will get search engines to fully spider his blog.

It’s a short post, and an easy thing to try. The post is called A SEO tip.

He also offers up a link to SEO CHAT which I’ve copied here in case his blog catches fire one day.

–ME “Liz” Strauss

Filed Under: Links, Marketing /Sales / Social Media, SEO, Strategy/Analysis, Successful Blog Tagged With: bc

Titles that Grab Readers

November 7, 2005 by Liz

The best marketer I ever worked for swore by this rule:

Call it what it is. They can’t read your mind.

The following three titles all describe the same posting.
Which title would draw the most readers?
Which title would rise higher in search engine results?

  • Golden Snapshots
  • Short Posts that Draw Readers
  • Posts Made of Steel Not Wood

Easy to see. Hard to remember. If only I had a billboard in front of my desk instead of dead air. I need to go back to rename some postings so readers can easily tell what’s in them.

Creative writing is two blogs down and then to the left. Sometimes I’m too clever by half.

Do you have the same problem that I do?

–ME “Liz” Strauss

Related articles:
What Is Content that Keeps Readers?
Turning Reluctant Readers into Loyal Fans
Audience is Your Destination

Filed Under: Audience, Marketing /Sales / Social Media, SEO, Strategy/Analysis, Successful Blog Tagged With: bc, blog_promotion, business_blogging, Marketing /Sales / Social Media, post_titles

Done These Lately?

November 7, 2005 by Liz

This is Building Readership Week at Successful Blog. Have you done these three things lately?

  • Find a new blog in your niche to follow. New blogs offer fresh ideas and new points of view. They also offer new communities of readers you might get to know. Join their discussion by leaving meaningful comments and trackbacks. Bloggers who read your comments might follow you home.
  • Tweak your title tags and keywords. Blogging is flexible and adaptive. How much has your blog changed since you last checked your title tags? If you’re new to blogging, a post on title tags and templates will follow tomorrow.
  • Organize your archives as your readers would want them. Showing your readers where to find things is advertising. For more on how to think like your readers see Watch What You’re Doing.

This is going to be one fun week.

–ME “Liz” Strauss

Filed Under: Audience, Blog Review, Marketing /Sales / Social Media, SEO, Strategy/Analysis, Successful Blog Tagged With: bc

1.4 Synchronicity in Statistics

November 2, 2005 by Liz

Interview with Indie
His Blog: The Synchronicity of Indeterminacy
URL: indeterminacy.blogspot.com
His audience: persons from all walks of life who like to read quality fiction–bloggers, high school and college students, people in the creative arts, and people who work with language in their jobs–his blogroll reflects his audience
Thing to note when you visit: the interactivity; the connection between Indie and his readers; the quality of the content; the special features and unique ideas

1.4 Synchronicity in Numbers

Indeterminacy stats

Indie approaches his blog as a business as well as an art. He keeps track, as much as one can, of who’s coming and how they get there. In the world of writer’s blogs his numbers are high. His blog carries a Google Page Rank of 5. A generous spirit, Indie was willing to share his stats with us and generated a stat graph to go with them.

Indie, how do you keep track of the visitors who come by the blog?

I use a stat counter to gain an idea of how many people read my blog, but unfortunately I have no way of knowing how relevant these results are. My blog is syndicated which means it is possible for people to see the photograph and read the content without coming directly to the site. These are readers I know nothing about. Because blog-installed stat counters only count hits, there’s no way to tell how many people actually read it and how much they are interested in the content.

Sometimes a person will drift in via a Google search, and then spend a half an hour or longer clicking through the archives. I like to think they are reading the stories, although it’s quite possible that they’re merely glancing through the photos.

What do you do, and how much time do you spend on building up readership? Do you use traffic exchange services? How do you expand your own blog reading?

I don’t have as much time these days to visit all the blogs I like, so my chances to read and comment are sporadic. To let people know I’m out there, I occasionally enter my blog in the Blog Battles at Blog Explosion. But in general, I think that exchange services offer only superficial traffic. Lately BE has been heavy-handed about expelling blogs that discuss/evaluate other exchange programs. I’m beginning to wonder about them. (See the censorship of Sarahtampa .)

I sometimes come across wonderful blogs that quickly come into my favorites list. Two recent examples include shtikl.com and soulkin.com.

How many visitors stop by each day?

The stat counter I have currently registers roughly 150 to 250 page loads a day. Checking the last 100 page references I see that a third of these are referrals through search results. Another third come from links at other blogs or sites, and the remainder just show up somehow.

What percent do you think are repeat visitors each day?

My stat counter uses a cookie to record regular visitors, but I know that the system is not entirely accurate. Often I’ll check my statistics and notice a friend’s visit, but he/she doesn’t show up as a repeat visitor. My stats for last week fluctuated from 20-40 repeat visitors per day.

What is your most visited day of the week? Does readership change through the year?

Tuesday through Friday are about the same. Weekends and Mondays drop off slightly. I don’t know about changes specific to time of year. Traffic has increased slowly but surely since the time I began blogging. Daily readership drops off when I’m on vacation (not posting).

The most heavily visited days were March 4th (1521 unique visitors / 1973 page loads), followed by March 3rd (1161 unique visitors / 1637 page loads).

Inide Stats

Someone had mentioned my blog at a portal– metafilter.com. The two posts of March 3rd received two comments from new visitors, one positive, one negative. And there was one guestbook entry. It’s interesting to note that out of over 2600 visitors only three left comments. Shows how hard it is to get people to comment? Or is it a general tendancy to lurk?

Can you point us to your most visited stories?

March 4th: Karla Had Just Been Kissed

March 3rd: Vance and Vera Invited an Inflatable Man

Indie knows the numbers and he knows that they’re not an exact reflection of what’s happening. The numbers are simply one more piece to the puzzle. They help us sort out the anamolies and focus in on the patterns over time., leading closer to a picture of who our readers might be.

What patterns do you see in your blog’s numbers?

–ME “Liz” Strauss

Filed Under: Interviews, Marketing /Sales / Social Media, SEO, Successful Blog Tagged With: bc

Think Before You Link

October 26, 2005 by Liz

Good friends come to town. You want to show them around. There are so many options, but they have limited time. You consider your choices before making them. Only the best sights for your friends.

That’s the approach you should take to linking your posts. Only the best for your readers. Before you add any link, stop to think about it:

  • Does this link clarify what I’m saying here? If the answer is yes, link. If it’s not, don’t. (Drop it, or put it at the end of the post.)
  • Have my readers seen this link 10 times already? If so then drop it or find another. You’ll gain credibility as a leader.
  • Is this information they will care about? Would you want to go there, if you were the reader? If not, don’t link. Readers are counting on you to value their time.
  • If the link does belong, label the link and credit the writer. Don’t just put a nebulous click here. Readers want to know where they’re going before they go there.
  • Will this link take my readers away forever? You wrote a post filled with good information. Check the link to make sure that readers can get back. If it’s near a key point, maybe you shouldn’t interrupt things. The link might work better at the post’s end.

Keep in mind that too many links make us lose concentration. We literally stop reading completely.

Think before you link. Readers might not know you’re performing this service. But they’ll know they get more for their time when they read you.

–ME “Liz” Strauss

Related articles:
Checklist for Linking to Quality Blogs
Think Before You Intra-link
Intra-Linking as Promotion

Filed Under: Audience, Links, SEO, Strategy/Analysis, Successful Blog Tagged With: bc

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