Be Irresisible! If youâve been developing a business online in the last few years, you’ve probably heard statics regarding the brief amount of time we have to get and keep the attention of … [Read more...]
Bookcraft 2.0: The 90% Rule of Repurposing Content
Content Always Wins When I left you on Friday, an editor friend and I were on our way to Milwaukee to meet with Phil to make a bookmap from the rough cut of his book. The rough cut had been built … [Read more...]
A Content Editor’s Quality Checklist
Editing for Quality It’s true that every writer needs an editor. We all know that I sure do. In textbook publishing, we say that every writer really needs two–a content editor and a copyeditor. The … [Read more...]
FIOTB–Tool 1: Content Development Tool
Because thinking outside of the box is unstructured, it can can lead to “swiss-cheese solutions”–answers that have holes in them–things that we just didn’t think of in our unstructured thinking. So I … [Read more...]
Great Writers Read Great Writers
Once Upon a Time If I asked you to name a great writer, who might it be? And if I asked you to name more than one, would all of them, any of them, have gone to a university? Abraham Lincoln, a … [Read more...]
Ideas When I Get My Hair Cut
Ideas Everywhere Yesterday, I got a haircut. While I was waiting I looked through a magazine and took notes. I took notes on articles and on advertisements. When I was through one magazine, I had … [Read more...]
Metaphors Post Four — We’re Good at This!!
The Metaphor Project: What Fun!! This list is the fourth set of metaphors you’ve sent. I’ve gathered all I could find in every corner where they might have come together. I’ve visited most and … [Read more...]
PH3: How Are You — Good or Well? Could You Be Advertising Your Soft Skin?
Life-Changing Information I am about to tell you something. If you don’t already know this, the information will probably change your life. The change will be a small one — it may not change a … [Read more...]
The Benefits of a Conversational Style
From: D. Keith Robinson Some of this post is adapted by one I wrote almost two years ago. Back then I saw the benefits of a conversational style and since then I’ve not only realized many of those … [Read more...]
Writing Challenge: Joanna’s Thematic Link Post!
Jan and Joanna Inspired Me! It’s such fun to be inspired! Jan of Circular Communication wrote a wonderful guest post for Lorelle called Why A Link Post Should Be Like Mingling at a Party. Joanna … [Read more...]
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