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Drew McLellan Is a B.A.D. Blogger

November 25, 2006 by Liz Leave a Comment

Blogger A Day Call: Hello is Drew there?

I can’t really remember the first 5 or 10 minutes of our conversation, because Drew and I started with a lovely and quick-paced game of verbal volleyball. It started when I mentioned the Des Moines Blogger Mafia and went rolling quickly out of control from there. I remember laughing, replying, laughing, listening, and laughing some more. That’s my story. You’ll get no more details from me.

As we walked off the virtual verbal volleyball court, the conversation turned to the plight of the father of a 13-year-old daughter. I recalled the days of a son that age. We bemoaned parenthood together. Guess you could say it was bonding to share the “Don’t embarrass me” rule with another parent within the first 20 minutes of saying hello. We discussed how kids that age have the knack of reducing us to mere transportation. Yet despite that they still try to teach us the drop dead importance of fashion statements — complex math clearly beyond our comprehension. Life is rough for the parents of teenagers.

Knowing our limits, we moved on to branding and marketing. Einstein would have said that relatively we had gone from the nebulous to the far more predictable. This was a jungle we understood.

In no time at all we were off again. Drew was explaining career in marketing. A not so great boss who just by existing convinced him to go it alone. Now over a decade later, he’s got a thriving business teaching folks that a brand is more than a name and explaining that customers care about different things than companies do. We talked about how many companies find that information hard to hear — or even more surprising, how many find that news an epiphany.

Drew said that the moment when his clients “get some idea that they never got before” that’s what makes it all worth it. We spent some time talking about why some folks see things and some folks don’t. We both recognized that part of any management or consultant role is teaching. I think we both kind of gravitate to that part of it. We talked about how much we like helping people do things.

It was two bloggers talking about the elephant in the room again. Only this time we were discussing the idea that quality is a given, not a value any more — customers expected a certain level of quality and competitors already have it. Drew and I mentioned clients who want to build “quality,” that customers can’t see, don’t need, or don’t want to pay for. We were back at the Tony D. Clark discussion of letting go — this time from a slightly different perspective.

Drew and I kept talking around the idea of why it’s so hard to get some people to see the way other folks look at the world. . . . I was going to say “to walk in someone else’s shoes,” but I remembered Drew telling me how many pairs of shoes a 13-year-old daughter needs. That simple fact baffled both of us.

I guess there are some things that we can’t see too.

Hey, no one said bloggers are perfect people.

The one’s I’ve met are still remarkable.

B.A.D. Blogger Quote

If you have a vision or a plan for your company sharing it with your employees is a great idea. —Drew McLellan

Stop by Drew’s Blog, Drew’s Marketing Minute, and say hi!

Thanks, Drew, you B.A.D. Blogger!

–ME “Liz” Strauss
Want to be a B.A.D. Blogger see the. . . a B.A.D. Blogger? page in the sidebar.

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Filed Under: SOB Business, Successful Blog Tagged With: B.A.D. Blogger, bc, Blogger-a-day-call, Drew-McLellan, Drews-Marketing-Minute

Comments

  1. Marti says

    November 25, 2006 at 8:32 PM

    “…a brand is more than a name and explaining that customers care about different things than companies do. ”

    Words of wisdom indeed. You bring out the best in people, Liz.

    Belated Thanksgiving wishes to you. I am so grateful for knowing you.

    Reply
  2. ME Strauss says

    November 25, 2006 at 8:41 PM

    Hi Marti!
    Thanks, those words all come from Drew really — though I must say were sing harmony on that thought and so many others.

    I’m thinking that people like you and Drew bring out the best in me, Marti!

    Happy t-day to you and hope everyone gets feeling better soon. I’m grateful for you, sweetie. You’ve been a real part of my life.

    Reply
  3. Drew McLellan says

    November 26, 2006 at 11:46 PM

    Liz,

    Thanks again for your time and native curiosity. The conversation bounced around in my head long after we hun gup.

    As I suspect everyone says to you, the time just flew by.

    Thank you for an enjoyable hour!

    Drew

    Reply
  4. ME Strauss says

    November 26, 2006 at 11:48 PM

    Hey Drew!
    Thank you I enjoyed it as much as you did! I still remember so much of what we talked about — especially how many pair of shoes a person really needs. 🙂

    Reply

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