by
Rosemary O’Neill
Why you must ignore the food police AND the social media police
Eggs, coffee, wine, chocolate. This is just the short list of items that have been forbidden by the food police and then discovered to have benefits (thank heavens).
Automation, daily posting, subscriber popups, list posts. Social media gurus will jerk you around too.
The bottom line is that any prescriptive formula is not going to work for everyone.
Iâm freeing you from the police.
When I was in the final weeks of my pregnancy with twins, my doctor prescribed a pint of premium brand ice cream nightly. (Let that sink in.)
What the heck?
Turns out that a pint of Haagen Dasz contains protein and calcium, as well as a big chunk of the calories that unborn twins consume. So while the âfood policeâ would tell you NEVER to do that, Iâm convinced that my preemie babies had fewer problems at birth because of ice cream.
Tweetable: When it comes to social media, do whatâs right for your own business goals, not anyone elseâs.
How to make your own rules
Write before you read – First thing in the morning, review your mission/goals, then do some content creation free of other peopleâs musings.
Look at your own data – Google Analytics can be intimidating, but itâs worth learning how to use it. As a free tool, it offers crazy good insights into how your website and your social content is resonating.
Pay attention to who has your ear – It makes a great headline to say, â8:00AM is the best time of day to Tweet,â or âWhy you should NEVER post on weekends.â But is that advice right for you specifically? What if your audience is working moms, and you catch them with free time to read on the weekend?
Gurus are people too – Remember that the so-called experts are writing from their own perspective, based on their own experiences, which may not match yours. Also, they can be wrong.
Take a moment today to ask yourself why you are doing things a certain way. If it doesnât move you toward your business goals, kick it to the curb!
Is there any social media advice youâre following blindly right now?
Thank you, Rosemary!
You’re irresistible!
ME “Liz” Strauss
