Another Saturday Night Movie
You know the saying, “Guess you had to be there.” You might have said it yourself, when you told a story of a great experience that doesn’t translate to the audience who’s hearing it.
Shared experience is part of our cultural literacy. It gives context and meaning to the things we find entertaining and interesting.
If you know and enjoy “Lost My Way” from Matthew Ebel’s “Goodbye, Planet Earth,” you’ll feel a connection to this video. If you know the movie, “Hitchhiker’s Guide,” you’ll be connected even more.
Social media connects us with context. We form a community around common experiences. Our experiences with our friends make it easier and easier to predict what they’ll enjoy sharing with us. I feel more connected to Chelpixie because she connected me to this video.
Learning to predict how people will react is a key skill of marketing and social networking.
When you think about it, you probably know someone who’ll like this video. How will you tell them about it?
–ME “Liz” Strauss
Work with Liz!!