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He said, “I Charge a Lot!” Calculate and Communicate Value, Not Price

October 19, 2006 by Liz

Not Writing, But Communication

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A friend called with regards from an old boss she had just seen at a trade show. She shared this bit of conversation she had with him.

“So I asked Frank, are you getting as much work as you want.”

Frank answered, “Just a little less, but I charge a LOT. That way I know the folks I work with want to work with me.”

That was Frank. In one fell swoop, he made sure his clients valued him — not his price.

But I need the money. Frank doesn’t.

How Do Real People Get Respect Like That?

[Read more…]

Filed Under: Successful Blog Tagged With: bc, client-relationships, determining-value, personal-branding, personal-proficiency, value-formula

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