Social Media Is Connecting People with People

Would you stop connecting people to people for one small second?

Put down that shiny object and consider these statements.

Mind if I ask your network to help me beat your car with a sledgehammer?

I’m hoping you’ll personally help me throw a puppy off a high building.

I’m about to shamelessly self-promote my new money-making seminar.

Repeat after me.

Just because you say you’re going to do it,
doesn’t make it right and it doesn’t make it any more appealing.

Social media is about connecting people to people, not people to products.
The joke about shameless self-promotion isn’t funny, because it’s meant to be promotion, not a joke.

And when someone follows it with . . .

If you help me run over this puppy now, I’ll help you when you want to run over a puppy in the future.

Get my point?

Don’t ask folks to be shameless with you. Ew.

I value the people in my network and hope they trust me.
False jokes about shameless self-promotion devalue that.

If you want help promoting your product . . .

Give me a reason to feel proud to pass it on.

It takes more effort to offer a reason to show off what you do, but I’ll love you for it.

The real question is: Why would anyone have to joke about shameless self-promotion if the product is worth talking about?

–ME “Liz” Strauss
Work with Liz!!