Buying Is a Business Skill Too They call today, Cyber Monday, the busiest shopping day on the Internet. Folks in the US, returning to work after the Thanksgiving holiday, realize that the shopping … [Read more...]
Ask People What They’re Thinking
I Can’t Read Your Mind When I was younger, maybe ten or eleven, I used to wonder about what other people were thinking. I’d sit in my desk at school and imagine I was another person, sitting in that … [Read more...]
What Are Your Assumptions?
By James Ellis People don’t read the web, they scan. People don’t like to click. People don’t look past the first four Google search results. People only search Google with 2-3 word search terms. … [Read more...]
What is Strategy? Ask a Two-Year Old
By James Ellis I wish I didn’t know so many people, in places of influence and power, who didn’t know what strategy was. Too often, it is a word used in place of words like “plan” or “tactic.” Some … [Read more...]
The Connection of Strategy to Tactics
By James Ellis In a previous post, I suggested that strategy was the achievement of our intended purpose in a given context. Strategies can’t be plans or just “smarter thinking” because that relies … [Read more...]
How to Build Interest (Part 1 in a series): Coattails
By James Ellis You want to know a poorly kept secret? I met my wife on Craigslist. Missed Connections, in fact. I know! Crazy, right? Anyway, I don’t know anyone who doesn’t enjoy a dirty little peek … [Read more...]
How to Build Interest (Part 2 in a Series): Honesty
By James Ellis (This is Part 2; you can find Part One here.) I recently flew to NYC (in a plane) and I was reminded of how bad air travel is. I used to be a full-time business traveler. I know plenty … [Read more...]
Start Doing
by Rosemary O’Neill “First shalt thou take out the Holy Pin. Then shalt thou count to three, no more, no less. Three shall be the number thou shalt count, and the number of the counting shall be … [Read more...]
How to Be a Successful Blogger . . . Without a Blog
A Guest Post by Ali Hale “Can you be a successful blogger without a blog?” It sounds like a trick question, doesn’t it? The sort of thing you might ask on Twitter when you’re bored and wanting … [Read more...]
Beach Notes: A lesson about patience and value
By Suzie Cheel and Des Walsh At this time of the year, this vignette of trucks, boats and fishermen is a regular, sometimes daily sight on our local beaches. They are waiting for schools of mullet. … [Read more...]
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